BANGALORE, August 30, 2016 /PRNewswire/ --
abof.com Brings an Ultra-Fast Website, Leaves the Veterans Behind in Load Time
abof.com is sharply targeted at millennials who want everything fast and personalized. abof website got launched 9 months back and already had a healthy load time of 6 seconds. In its new avatar, the load time has improved significantly to 1.8 seconds making it one of the fastest ecommerce sites in India.
(Logo: http://photos.prnewswire.com/prnh/20160830/402489LOGO )
For abof, it is important to have a great aesthetic design and good content alongside a fast page load time. Researches have highlighted that websites with load times higher than 5-6 seconds can lead to increased bounce rate and much lower conversion. Online shoppers typically browse multiple categories and products before making a final purchase. Therefore, fast response times are an imperative. A delay of every second can lower the conversion rate by up to 7%.
The new improved version of abof has not only led to a great user experience, but has drastically improved the conversion rate of the website by over 60%. abof has witnessed an increase in page views by 21% and a reduction in bounce rate by 20%.
"Today's millennial generation wants everything at lightning speed and is rightfully put off by slow response times. While great aesthetics and great content is important, abof identified that a fast loading website is a pre-requisite for great user experience," said Mr. Vikram Bhat, Chief Product officer, abof.com. "It was a strategic and critical goal for us to improve response times and become the fastest ecommerce site in India," added Mr. Mahesh Tiyagura, Chief Technology Officer, abof.com.
Key highlights of the superfast website
- abof loads in 1.8 seconds compared to other online portals in India which load in 3-13 seconds (Response time data collected from webpagestest.org)
- Faster website has directly impacted our overall CVR to improve by 60%. Page Views per session and Bounce Rates have improved by over 20%
- With this change, the front-end stack has moved to the cutting-edge react.js framework used by the likes of Facebook to build highly responsive user interfaces.
Log onto https://play.google.com/store/apps/details?id=com.abof.android&hl=en to download the app for free-to-use Visual Search tool.
About abof.com
http://www.abof.com is a go-to online destination for the best-in-fashion shopping, news and trend watching. http://www.abof.com has got the most trendy and celebrity-inspired apparel, footwear and accessories that belong in every fashionista's wardrobe in India. If one wants to get famous, abof assures fast deliveries of the best in branded clothing. Start Shopping Now!
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Ashim Chatterjee
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Debolina Palit
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Genesis Burson Marsteller Public Relations Pvt Ltd
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