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Adobe Study Reveals Strong Correlation Between Employability and Creativity: Key India Findings


News provided by

Adobe India

01 Apr, 2014, 17:51 IST

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PR NEWSWIRE INDIA - Infographic (PRNewsFoto/Adobe)
PR NEWSWIRE INDIA - Infographic (PRNewsFoto/Adobe)

NEW DELHI, April 1, 2014 /PRNewswire/ --

As part of Adobe's Asia Pacific-wide study titled 'Education, Creativity and Employability', the company unveiled the findings for India. 178 educators from across India participated in the study from 7th to 18th March, 2014. Educators surveyed included schools (K-12 segment) and higher educational institutes. These findings were announced at the 9th annual Adobe Education Leadership Forum being held in Kuala Lumpur, Malaysia, from 31st March -2nd April, 2014.

     (Photo: http://photos.prnewswire.com/prnh/20140401/10092702)

Educators in India lead the region in their support for both creative expressions in the classroom as well as the use of creative tools to clarify concepts. An overwhelming 97 percent of respondents feel that creative tools help students to better grasp theoretical concepts and enhance their overall understanding in the classroom. Some other findings include:

  • 71 percent of educators strongly felt that regardless of the course of study, creative expression for students is a must today, higher than the APAC average of 64 percent
  • 70 percent of them feel that the use of creative tools enhances a student's conceptual understanding, over 16 percent higher than the rest of APAC
  • 44 percent of the educators strongly felt that students who are proficient in digital media skills have a bett­er chance of being recruited.

Educators also noted the gaps in the current education system in the country as 31 percent strongly felt that it does not place enough emphasis on creative expression. However, they are slightly more than the rest of APAC, where the average was 37 percent.

With 66 percent of respondents who strongly agree, India is also ahead of the APAC average of 58 percent in understanding the importance of basic digital media skills for the workforce. However, Indian educators are well aligned with the rest of APAC on the career prospects it provides to digitally able students.

Commenting on the study, Kulmeet Bawa, Head Enterprise Sales, Adobe South Asia said, "The study reinforces our belief that while we all understand the need for creativity in every aspect of a student's life, we as a nation need to re-think our approach towards education to ensure we nurture the creative spark and provide the right platforms for our students. Our vision at Adobe is to align students and careers by providing them with the tools and skills that will help them to evolve their capabilities through the education system and beyond into their workplace. We are working closely with education institutions in India at all levels to transform teaching and learning, and empowering educators to not only unleash their full potential, but to realize the full potential of their students."

The 'Education, Creativity and Employability' study is based on an extensive survey of educators across Asia Pacific covering 13 countries (Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam). The Internet-based survey was carried out from 7th March to 18th March, 2014. The profile of respondents included educators in the K-12 and higher education segment.

About Adobe Education Leadership Forum 2014:

The Adobe Education Leadership Forum is Adobe's flagship education thought leadership event in Asia Pacific. This year, more than 110 education leaders from across Asia Pacific will attend the forum. The theme of this year's event is "Creativity is no longer an elective. It is our future." The forum will explore the increasing ubiquity of creativity in education and the role that it plays in creating a creative workforce for tomorrow. It will explore ways of integrating creative faculties into our current education system, the opportunities and challenges that lie on the way. 

The Forum is being held in between 31st March to 2nd April at Kuala Lumpur, Malaysia. For more details on the event, visit: http://www.adobe-eduforum.com/2014 or join the conversation on twitter at: #AdobeForum14.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com/in

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners

Media Contact: Khushboo Mehra, [email protected], 9871226459, The Practice Strategic Communications

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