NEW DELHI, April 4, 2013 /PRNewswire/ --
American Swan Strengthens its Youth Connect Through Their Digital Campaigns
American Swan (www.americanswan.com) - the global, premium fashion & lifestyle brand and a promising new entrant in the e-commerce domain - recently announced its association with Shruti Haasan as their digital brand ambassador. Earlier last month, the brand had roped in India's upcoming cricketer Unmukt Chand to celebrate its "Young Achievers" campaign and the latest association further reinforces the brand's ethos towards this objective. The American Swan brand offers a range of authentic, smart casuals to the fashion-forward youth who seek international designs and styling.
(Logo: http://photos.prnewswire.com/prnh/20130312/600317)
(Photo: http://photos.prnewswire.com/prnh/20130404/607179)
The American Swan collection is an eclectic mix of lifestyle products spanning categories like men's and women's apparel, footwear, accessories, fashion jewelry, beauty & fragrance and home products. The brand epitomizes a dynamism that is born of a passion for setting trends: product styling that is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. The brand's Spring Summer '13 collections: Classic Prep, Navy & Haute Americana will soon be unveiled on its website americanswan.com.
Speaking about the association, Mr. Anurag Rajpal, Director and CEO, American Swan said, "The American Swan brand, its products as well as our marketing approach is aimed to connect with the youth. It is our constant endeavor to have our finger on the pulse of the fashion-conscious age group of 21 to 30 years and our Spring Summer collection offers international styling & trends. Shruti as our choice of as a brand ambassador is keeping in mind the spirit of the youth: someone who is vivacious, fun and someone who dreams without fear. She is a young and multi-talented actress who dons many hats. Apart from being a fine actress, she has also made a mark as a singer and composer. We are confident that with this association American Swan will be seen as a brand that celebrates the dreams and aspirations of the youth."
Mr. Rajpal further elucidated, "We aim for a differentiation through our brand relevance & positioning: To offer affordable luxury to an aspiration-led audience that seeks international quality & fashion. While the e-commerce space in India is defined by deals & discounts, we believe in wooing customers with 'True Value': to offer trending fashion and top-notch products at affordable pricing."
On the occasion, Shruti added, "I am delighted to be collaborating with American Swan and I personally relate to the brand and their collections as they suit my style sensibility. It was a pleasant surprise to see that every aspect of the brand is well thought of: right from the designs, styles to the colors. The attention to detail especially in aspects like the packaging of the products has been done like never before. The fashion jewelry and accessories are unique and it's refreshing to see the collection in sync with the looks trending globally. The Navy and Classic prep collection are my personal favorites as it has a lot of statement pieces that can lend an edgy look to your ensemble. I am confident that the brand will make a mark in the fashion and retail space."
American Swan is a part of The American Swan Lifestyle Company (www.taslc.com), a dynamic fashion and apparel lifestyle company. Four Cross Media (www.fourcrossmedia.com), a high-end global digital media conglomerate with a network of innovative businesses has invested INR 40 crores in this venture.
To enhance the brand's reach, American Swan has spread its wings and the merchandise is also available on other leading e-commerce sites including Jabong, Myntra, Flipkart, Pepperfry, Yebhi, HomeShop18 and select leading MBOs (multi-brand outlets) across the country.
About American Swan:
American Swan is the first global fashion & lifestyle brand to offer the largest range of products online. The brand offers a wide catalogue of fashion and lifestyle products across categories such as apparel, footwear, accessories, beauty and home products. The brand offers an invigorating twist to the genre of preppy fashion, offering authentic smart casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle.
The Brand is a part of Four Cross Media (FCM) a global digital conglomerate. FCM, is also the successful promoter of digital dynamos like Tangerine Digital Media Solutions, Ignitee Digital Services, Intelligrape and Prospero. Further, FCM is backed by Astro, one of the main investors of the company. Astro is a leading cross-media operator in South East Asia with Direct-To-Home (DTH) satellite television services in Malaysia and Brunei.
American Swan Spring Summer '13 collections:
"The American Swan: Navy" collection for draws its inspiration from the cool, casual nautical lifestyle. A vibrant color palette derived from the play of oceans- Azure Blue, Nautical, Sea Green, Beach Red and Surf yellow gives the collection a distinct casual lifestyle appeal fit for a highlife on a yatch. Anchor prints used as details along with sailor insignia-inspired logos, trimmings and graphics add global appeal to the collection. Sailor stripes engineered as per latest international trends form a highlight of the collection.
Welcome to New England: Home to American Swan. Take a peek into cutting-edge, premium and sophisticated casual lifestyle collection- "The American Swan Classic Prep". Rooted in an Ivy League varsity look this collection celebrates Classic Casual Prep. The collection draws its inspiration from Ivy league badges and insignias and the same is reflected in the color palette- Ecru, Deep Prep Red, Regimental Green, Navy and Dull Gold. Classic Logos and badges are derived from regimental badge graphics. Club stripes from Ivy League appear as trims and signature tapes. As they say in New England- Don't dress up. Prep Up instead!
Celebrate freedom, individuality, fun and expression. Celebrate Americana- the cool, casual lifestyle with "Haute Americana", a collection that takes its inspiration from the stars and stripes of American Flag and its timeless colors and graphics. Play it up with bold graphics and colors, mix it with colored chinos and hot pants to create your own "Americana Passport" to the Fashion Country.
For more information, log on to:
www.americanswan.com; www.taslc.com; www.fourcrossmedia.com
Primary Media Contact: Kanika Sikka, [email protected], 91-9899485587
Secondary Media Contact: Suravi Rai, [email protected], 91-8744004818
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