Accessibility Statement Skip Navigation
  • PRNewswire.com
  • Resources
  • +91 22-69790010
  • Client Login
  • Send a Release
PR Newswire: news distribution, targeting and monitoring
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please use Advanced Search to search all press releases.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • Telephone

    • +91 22-69790010 from 9 AM - 5:30 PM IST

    • Contact
    • Contact

      +91 22-69790010
      from 9 AM - 5:30 PM IST

  • Request More Information
  • Journalists
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Request More Information
  • Journalists
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Request More Information
  • Journalists
  • General Inquiries
  • Worldwide Offices
  • Request More Information
  • Journalists

Amidi: Embroidering for Change


News provided by

The Israel Embassy in India

29 Mar, 2022, 13:53 IST

Share this article

Share toX

Share this article

Share toX

  • The Embassy of Israel works with young women from challenging backgrounds to give them a stage to express their voice through fashion
  • Young women from NGO Khushii walked the ramp alongside diplomats from embassies and members of the delegation of the European Union
  • Proceeds from the sale of the garments to go towards skilling over 200 girls

NEW DELHI, March 29, 2022 /PRNewswire/ -- The Israel Embassy in India in association with designer Sahil Kochhar, the European Union and Khushii curated a very special show to celebrate women coming together for social change supported by Radisson Blu. It was truly a night to remember and a befitting tribute to the ongoing celebration of 30 years of India and Israel friendship. 

Continue Reading
L-R - Designer Sahil Kochhar, Orly Goldschmidt, Head of Public Diplomacy at Embaasy of Israel, H.E. Mr François DELHAYE, Ambassador of Belgium to India, Naor Gilon, Ambassador of Israel, Meenakshi Lekhi, Ugo Astu
L-R - Designer Sahil Kochhar, Orly Goldschmidt, Head of Public Diplomacy at Embaasy of Israel, H.E. Mr François DELHAYE, Ambassador of Belgium to India, Naor Gilon, Ambassador of Israel, Meenakshi Lekhi, Ugo Astu
Amidi
Amidi

"Amidi" - boundless, beautiful and majestic, was the most apt way to describe these women who walked the ramp today and complimenting their beauty was a gorgeous capsule collection created by celebrated fashion designer, Sahil Kochhar. Also present on the occasion was Honourable Minister of External Affairs and Culture for India Ms. Meenakshi Lekhi to encourage and support the initiative. 

Speaking on the occasion, H.E. Ambassador Naor Gilon said, "Women and their power to drive social change needs to be celebrated across the different strata of society that they come from. Empowering a woman is equal to empowering a family. With this beautiful fashion showcase and this incredible group of powerful women coming from different fabrics of society, Amidi has been able to stitch together a beautiful narrative for social change through fashion."

Ambassador of the European Union to India, Ugo Astuto said, "Women and girls are key agents of development and change. Achieving gender equality and empowering women and girls is vital to building fair, inclusive, prosperous, and peaceful societies everywhere. Investing in women's economic empowerment is not only the right thing to do as a matter of justice and fairness, but it is also the smart economic choice to make."

But this was not a standard showcase; the ramp was transformed to serve as a platform to bring together women from very different walks of life and allow some incredibly talented women from Khushii to be able to tell their inspiring stories. 

Taking centre stage were nine women who with the help of local NGO Khushii, despite their personal setbacks and challenges, have shown a unique determination to become successful and independent. These women are now helping others in their community to become successful and independent as well. Together with them were diplomats from embassies as well as members of the European Union Delegation, walking alongside and applauding their spirit and strength.

Working together on the show has given the young women a great sense of empowerment and the funds raised will further help in empowering and skill building of more girls from across communities.

Talking about the collection, designer Sahil Kochhar said, "I am very happy to come together with the Embassy of Israel for this very special initiative. This collection is personal and unique to me. It is a tribute to womanhood in all its forms coming together to celebrate these very special girls. I hope these young girls feel their very best while walking down the ramp as the stars that they really are."

The Ambassador of the Kingdom of Belgium kindly hosted the event at his residence designed by celebrated Indian artist Satish Gujral, the perfect backdrop for this event. 

About the participating girls from Khushii Foundation

Riya Kumari is one of three siblings and is from Azadpur, Delhi. Currently she is completing her second year from IGNOU. She aspires to be an independent woman who takes care of her family. She is studying towards becoming a nurse.

Hailing from Mukund, Bihar, 23-year-old Ruchi is highly passionate about stitching her own clothes or even suits for others and has trained herself in the art for the last 6 years. Through the constant love and support of her family, Ruchi imparts her knowledge to three students under her wing and hopes to pursue more opportunities in the stitching industry. 

Laadli is altruistic in nature. Determined to be able to help others as much as she can while thinking about herself the least, Laadli is a hard- working, sincere child. She has completed a GDA course and is interested in improving her skills in the field of design. 

Babita, a 29-year-old woman, first discovered the Khushii NGO while working in an anganwadi. After her marriage, she encountered several problems. She was encouraged to pursue a GDA course. After completing it, she is now interested in working in either the field of nursing or any other field where she can help others. She says she will always want to stay associated with Khushii. 

Nisha is interested in the field of tailoring and stitching. She completed a course for the same at Khushii and is looking to gain experience in this industry so that she can explore her interests as well as guide others. 

Poonam is curious about everything new that she comes across and is eager to learn more about it. She also took a tailoring course at Khushii to learn more about it. 

Manu is currently pursuing an MA from IGNOU. She has also completed a GDA course and is interested in being an independent, working woman so that she can support her mother, the way she supported her.

Kritika has just completed the twelfth grade and has taken an interest in stitching. She is a quick learner and aspires to be an independent working woman.

About The Embassy of Israel in India

The Embassy of Israel in India is dedicated to promoting bilateral relations between the two countries in all areas based on the shared values, interests and challenges
 

Photo: https://mma.prnewswire.com/media/1775547/VIPs.jpg    
Photo: https://mma.prnewswire.com/media/1775546/Amidi.jpg 

Modal title

Contact PR Newswire

  • +91 22-69790010

Global Sites

  • APAC
  • APAC - Traditional Chinese
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany

 

  • India
  • Indonesia
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland

 

  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • United States

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921
Global Sites
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • United States
+91 (0) 22 6169 6000
from 9 AM - 5:30 PM IST
  • Terms of Use
  • Privacy Policy
  • GDPR
  • Information Security Policy
  • Site Map
  • Cookie Settings
Copyright © 2026 Cision US Inc.