MUMBAI, September 18, 2017 /PRNewswire/ --
VidTent is a venture by AndBeyond.Media that redefines the art of storytelling with a strong value proposition for Publishers, Content Creators & Advertisers.
AndBeyond.Media, the world's leading on-demand native marketplace today announced the launch of its new venture - VidTent, a holistic video solutions platform that aims to 'redefine the art of storytelling' by offering a strong value proposition to solve video creation, distribution and monetization need gaps for publishers, content creators and advertisers.
(Logo: http://mma.prnewswire.com/media/557295/AndBeyond_Media_VidTent_Logo.jpg )
"We have seen a huge demand for original and relevant video content in recent times and realized that we could bridge the interstice in video creation, distribution and monetization by offering an all-encompassing platform that offers premium videos and content syndication, with an user-friendly solution through which our partners can be in complete control of the video experiences they wish to offer. It is on the premise of this understanding that we have introduced VidTent to media businesses and content creators with the aim of fulfilling their entire scope of video content needs," says Dharika Merchant, President, AndBeyond.Media.
VidTent offers three distinct solutions to suit partner needs i.e. Premium - where partners can leverage freshly created videos that are in sync with editorial needs. Syndication - Helps embed relevant videos across content channels that can be monetized upon. Platform - Partners can take charge of their own content, management and monetization across devices.
"VidTent redefines the style of narrative for content creators, advertisers and publishers. With our platform, publishers are able to deliver and monetize premium video, it gives creators the global arena to distribute souped-up content, and connects advertisers to qualified, engaged audiences," explains Dharika Merchant, President, AndBeyond.Media. "With features such as easy, tag-based integration and multi-channel browsing, VidTent offers a fully scalable, future-ready inventory that is optimized for desktop and mobile."
"Occasionally advertisers and publishers face impediments with defining and implementing a clear strategy on how to engage with their audiences using video. It's still a newer avenue of content and sometimes can be challenging to create, distribute and monetize upon. With VidTent, practically every player in the video ecosystem can leverage from its offerings in ways more than one. We look forward to ironing out the creases, driving scale and sustainable growth for our partners, and yet again challenge the limits of innovation," adds Pankil Mehta, Chief Business Officer, AndBeyond.Media.
AndBeyond.Media is a firm believer in the power of technology and scale via programmatic channels. The launch of VidTent comes close on the heels of AndBeyond.Media's introduction of Header Bidding S2S six months ago.
About AndBeyond.Media:
Founded in January 2015, AndBeyond.Media is a global on-demand native marketplace catering to small and large-scale publishers serving exclusive ad experiences across various programmatic channels. It aims at creating a niche space in the digital advertising industry and is working with 500+ premium advertisers and publishers globally. For more information, visit: http://www.andbeyond.media.
For further information contact:
Neha Nair
Global Marketing & Communications Manager
AndBeyond.Media
[email protected]
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