MUMBAI, April 14, 2014 /PRNewswire/ --
Brand "Ultima" from Asian Paints has always stood for complete protection for home exteriors against all weather elements.
(Photo: http://photos.prnewswire.com/prnh/20140411/10094142-2)
(Photo: http://photos.prnewswire.com/prnh/20140411/10094142-1)
This year, Asian Paints has launched Ultima Protek - a revolutionary offering for home exteriors from the Ultima brand stable. Ultima Protek is a dual coating exterior paint system. It is the first exterior paint to have Teflon surface protection which makes it tough and durable, a reason why Asian Paints is able to offer a 10-year durability warranty* for the system. With its anti-algal, crack-resistant and water-proofing capabilities, Ultima Protek is rightfully positioned as the best performing anti-ageing system for exterior walls.
Highly acclaimed television and cinema actress Suhasini Mulay was found having a gala time on the sets of her latest ad. Looking radiant in white, her energy and beaming smile kept the spirits on set quite high. While the ever youthful actress may not need it, she was seen animatedly talking about the latest anti-ageing system she had just discovered. One might assume she was shooting for a new-age beauty product, but she was actually shooting for a revolutionary new painting system for exterior walls from Asian Paints.
Mr. Amit Syngle, President, Sales, Marketing & Technology, Asian Paints said, "The extreme and diverse weather elements in India like harsh sun, heavy rain fall and severe winters have deteriorating effects on home exteriors much like the human skin. The Ultima Protek ad film attempts to draw on this similarity while promoting the 'anti ageing properties' of the revolutionary Ultima Protek Painting System. The cast and treatment of the film make it a charming story with a subtle sophisticated humour to drive home the brand promise."
About Ultima Protek:
Ultima Protek is a one-of-its-kind painting system specially designed for the diverse weather condition of India. It has a unique double coating formula which includes a Protek base coat and protek top coat and has unique Teflon surface protection. It offers a holistic protection against cracks, algal spots, water seepages and fading - typical ageing signs for a home exterior. In that sense, Ultima Protek works as an anti-ageing system for exterior walls which helps fight extreme weather conditions. The film is conceptualised by Ogilvy & Mather Advertising, Mumbai and has been directed by Ayappa, Director, Early Man Film.
For more information visit http://www.asianpaints.com/apexultima/apex-ultima-protek-features.aspx.
About Asian Paints:
Asian Paints is India's largest paint solutions provider and Asia's third largest paint company, with a turnover of Rs. 109.7 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries.
Website: www.asianpaints.com
TEFLON® is a registered trademark of E. I. du Pont de Nemours and Company used under license by Asian Paints Limited.
*Conditions apply
Media Contact: Vishu Goel, [email protected], 022-30701369, Group Brand Manager, Asian Paints
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