MUMBAI, October 9, 2014 /PRNewswire/ --
The penetration of feature phones and smartphones with internet capability in India is way advanced and developed than what was anticipated. Millions of internet capable mobile devices establish the base of devices, creating a robust platform for extensive use of mobile Internet. Content consumption over mobile is way higher that digital content consumption ever done by Indians.
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Owing to the increased demand and to cater to the need for introducing affordable yet avant-garde smartphones, ASUS introduced their state-of-the-art smartphones series under their product line 'Zenfone™'. Zenfone, a brand new, high value smartphone series that offers a choice of screen sizes from 4 to 6 inches, is available in an array of striking colors, meaning there's a Zenfone for everyone. They are available at the following price points: ASUS Zenfone 4 for Rs. 5,999/-, ASUS Zenfone 4 (4.5 inches) for Rs. 6,999/-, ASUS Zenfone 5 for Rs. 9,999/- and ASUS Zenfone 6 for Rs. 16,999/-
Taking up charge to encourage adoption of smartphones, ASUS has introduced Zenfone 4. Ascertaining perfect performance without compromises, ASUS Zenfone 4 utilises Intel® processors for the best performance and power efficiency in their class.
The company understands that the transition from a feature phone to a smartphone could be very complex. Therefore to turn complexity into simplicity, ASUS introduced their smartphones with an extremely user friendly interface called 'ZenUI' which uses intelligence technology.
The transition to a smartphone would not be an easy choice for a feature phone user. It would include considering the cost, the quality it offers, features, design which ASUS Zenfone 4 completely complements.
With a gorgeous 4-inch display, the Zenfone 4 (A400CG) comes with a powerful Intel® Atom™ Z2520 (1.2GHz) processor with Intel® Hyper-Threading Technology. With two built-in cameras, including a 5-megapixel main camera for capturing great everyday photos and fun selfies, a slimline design with a low weight of just 115g and in five vibrant colors, Zenfone 4 is a great-value Android phone for young people who demand a perfect companion for their mobile lifestyles.
The devices support smooth functioning wherein apps open quickly, games run smoothly and you can effortlessly browse JavaScript-heavy webpages - all without compromising on battery life.
Consolidation of devices for high value to users
ASUS has also ensured to deliver excellent image quality along with superb technology to consolidate the requirement of a camera, hence giving much higher value to users in rural areas as well.
PixelMaster is a unique ASUS-developed technology that combines software, hardware and optical design to deliver incredible image quality. With PixelMaster, your smartphone can produce professional quality photos and best of all, it's with you all the time so you can capture every moment.
With a smart urban mission and a new government, it's time for rural as well as urban India to make a smarter choice and opt for devices which delivers high value. It's just the matter of time when a smartphone capable population would be way augmented than feature phone users for their convenience and betterment.
Pricing & Availability:
ASUS Zenfone 4 A400CG comes for Rs. 5,999/-
ASUS Zenfone 4 A450CG comes for Rs. 6,999/-
ASUS Zenfone 5 comes for Rs. 9,999/-
ASUS Zenfone 6 comes for Rs. 16,999/-
The devices are available for purchasing on http://www.flipkart.com/asus?otracker=hp_nmenu_sub_electronics_0_Asus
http://www.asus.com/campaign/zenfone/IN/
http://www.multivu.com/players/English/72762551-ASUS-Zenfones-mobility-in-style/
About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world's best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today's digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionising the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. The company revenue for 2013 was approximately US$ 14 billion.
Media Contact: Komal Tomke, [email protected], +91-9818520082, PR Manager-System Business Group, ASUS India
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