DELHI, June 3, 2015 /PRNewswire/ --
North India's Leading Real Estate Company has Initiated an Extensive School Campaign in Gurgaon to Sensitize Students About Diabetes and the Ways it can be Prevented
Diabetes is a home to more than 35 million diabetes-affected citizens - one of the largest populations of its kind in the world. According to the World Health Organization (WHO) statistics, this disease, along with cardiovascular disease, cost India $237 billion in national income between 2005 and 2015.
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So its time to act now. And that is what the marketing team headed by Karan Sahoo, ATS Infrastructure Ltd. have done. Earlier this year, in February, the leading real estate developer declared its fight against diabetes and launched an extensive campaign in various schools in Gurgaon to foster a better understanding of diabetes among young students. The target group of the campaign, called 'Fight Against Diabetes (F.A.D)', are teenagers, mostly students of standards - 10th & 12th. ATS Group plans to reach out to 100 renowned schools in Delhi-NCR, connecting with over 30,000 students. The objective behind F.A.D. is -
As part of the school contact program, the ATS Infrastructure's corporate communication & marketing team visited the school campus, conducted workshops and engaged with students through interactive presentations, videos, and social media campaigns. The workshops have already been held at the following schools of Gurgaon connecting with over 2600 students. The activities have so far been successful in creating a buzz about the disease, its prevention, and ways of coping with it.
"Creating an enabling environment at the school level requires cooperation and partnership of all stakeholders. Through F.A.D, ATS is trying to sensitize students about this disease and ways it can be prevented through a healthy school environment. We have got a good response so far from students, teachers and principals of the schools. During our interactive sessions with the kids, they have promised us that they will spread the word in their respective families," said Karan Sahoo, AVP, Corporate Communications and Marketing.
The group believes that the campaign will definitely create an impact and raise awareness about the need for a healthy lifestyle and exercise.
About ATS Group
In 1998, ATS began building homes on the foundation of some core ethical values - assurance, transparency, sincerity and deep respect for nature. ATS partnered with visionary architects who designed beautiful light-filled homes framed with expansive green outdoors. The group has always held the highest standards of quality in construction, management and maintenance of its properties, ensuring that it creates not just homes but delivers complete lifestyle of comfort, joy and serenity to residents.
For more information, visit: http://www.atsgreens.com
Media Contact:
Sandeep Bhatnagar
[email protected]
+91-9654948000
AVP - Corporate communication & Marketing
ATS Infrastructure Ltd.
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