MUMBAI, May 2, 2017 /PRNewswire/ --
Bajaj Almond Drops Hair Oil has announced its collaboration with Arka Media Works for Baahubali 2, one of the most awaited movies of 2017, that was released on 28th April, 2017. As part of the association, Bajaj Almond Drops has released a new ad film based on the S.S. Rajamouli directed blockbuster sequel.
(Photo: http://mma.prnewswire.com/media/506764/Bajaj_Almond_Drops_Tie_Up_Baahubali.jpg )
(Logo: http://mma.prnewswire.com/media/451115/PRNE___Almond_Drops___Logo.jpg )
The association brings out the synergy between Baahubali and Bajaj Almond Drops because like Baahubali, which is the highest grossing film in the Indian film market, even Bajaj Almond Drops is the Leader* in terms of value market share in the hair oils category - truly making it the #HairOilsKaBaahuBali. The ad film is based on the value proposition that Bajaj Almond Drops, with almond oil and 300% more Vitamin E than coconut oil, makes hair stronger and is the #HairOilsKaBaahuBali.
Mr. Sandeep Verma, President - Sales & Marketing, Bajaj Corp. Ltd. says, "We are proud to associate with Baahubali 2. It is an exceptional franchise that has captured the imagination of movie-goers unlike any other property of its kind. And just like Baahubali's strength even Bajaj Almond Drops gives strength to your hair because it has Almond oil and 300% extra Vitamin E. The co-branded new TVC is designed to communicate this proposition to our fans through the association."
Bajaj Almond Drops took to digital media in order to directly engage with film-goers who are excited about the Baahubali sequel, through its microsite bajajalmonddrops.in/HairOilsKaBahubali/. The campaign capitalized on the social buzz based on the suspense around the sequel's storyline, asked fans to provide interesting answers to 'Baahubali ne Katappa ko kyon Maara?' and share them on social networks. The winners will get a chance to meet the lead star cast of Baahubali 2.
The TVC can be viewed on this link https://www.youtube.com/watch?v=S08-bARBsrl
About Bajaj Almond Drops Hair Oil
Bajaj Almond drops hair oil is the Leader* in terms of value market share in the hair oils category. With 300% extra Vitamin-E as compared to coconut oils, Bajaj Almond Drops Hair Oil helps in making your hair stronger. It is light and non-sticky as compared to other heavy oils. It does not freeze in winters and hence you need not take the efforts of heating your oil in winter. Also its pleasant fragrance makes it a perfect companion for a night out or a regular day at work or college.
*As per Nielsen RMS All India Offtake data for hair oils category - MAT March 2017
Media Contact:
Vaibhav Shinde
[email protected]
+91-8879061654
Senior Brand Manager, Bajaj Corp
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