Ballet Themed Christmas at High Street Phoenix

MUMBAI, December 28, 2018 /PRNewswire/ --

The one stop shop for everything luxury, Palladium, is the name to reckon with. Customer satisfaction being the paramount of Palladium's existence, it is always offering new experiences and luxury brands for customers to shop from. Being at the forefront of luxury doesn't suffice the brand, novel experiences is what the brand is always working on. Taking cue from it, this Christmas - Palladium is invested in a specular 40*40 feet installation with ballet performances by leading artists. Creating the quintessential Christmas mood, Palladium delighted its customers with an incredible experience.

     (Logo: https://mma.prnewswire.com/media/720993/High_Street_Phoenix_Logo.jpg )

Have a look at this mesmerizing video: https://www.youtube.com/watch?v=EwiITCxUoK8

Personifying elegance and luxury, Palladium is a brand to reckon with. Infallibly reinventing and offering novel experiences, Palladium always enthrals its consumers with themed décor and grandeur. From hosting bespoke art events to themed installations, Palladium leads the art and décor scene in the city. True to its vision, this time around, Palladium unveiled a splendid Christmas Ballet Décor based on The Nutcracker. With the festivities around the corner and to ring in Christmas cheer, customers were treated to a signature Christmas Ballet performance. They experienced a sparkling journey through magical lands, dancing snowflakes, waltzing flowers, red & white candy canes swirling into mother gingers bustle and all melting into the fabled love of the Sugar Plum Fairy and her Nutcracker Prince. One of Palladium's grandest installations and the first-of-a-kind in the city - The Nutcracker captivated the customers with its resplendence.

The décor and installation is curated by High Street Phoenix and produced by Surreal Design Studio. The concept takes inspiration from Tchaikovsky's famous ballet, The Nutcracker, which revolves around Christmas time. This time of celebration and cheer is depicted through the elegance and grandiose of a ballet. The installation shows ballet dancers inside a beautifully lit and colourful gazebo representing the Christmas magnificence and festivity. The structure was created over the period of a month with the painstaking effort of about 50 people. The vibrant exterior that decks up the structure was made with 300 acrylic sheets and lit up with almost one lakh lights, each carefully crafted to size and attached.

Present at the occasion was connoisseur of all things fine - Soha Ali Khan to unveil the magnanimous installation. Commenting on her association, she said, "Palladium is always leading the fore of luxury, lifestyle and entertainment in the city. With this magnanimous installation and artistic performance, Palladium has again set a benchmark in the city. The most credible thought - always giving back to society in some or the other way, Palladium is working towards this unremittingly and this ballet performance & installation are the perfect onset for the festive season and I am delighted to associate with Palladium, my go to shopping destinations, on this."

A Ballet performance by Ava Bharucha exemplified the installation and the Christmas mood leaving the consumers spell bound. Performing an English ballet themed on the life of celebrated violinist Paganini, Ava mesmerized the audience. Commenting on her association with Palladium, Ava said, "As an artist, we are always looking for innovative narrations to express our art form, and what better way than to collaborate with Palladium in this festive season. The pioneer in all things magnanimous and grand, this is the perfect association to showcase my performance and first-of-its-kind in the city."

The unveiling of curtain had laser light & sound show. The installation was complimented by live performance of Grand Piano at Festival Square stage. The experience began at 6 pm and lasted for an hour. With the city's swish set attending the fanfare, it was a star-studded evening with celebrities and influencers from all walks of life like Ms. Amrita Kilachand & Ms. Maadhuri R. Sharma. A one stop for all things entertainment like hospitality, shopping, performances - Palladium is the place to be this festive season.

Commenting on the brand Palladium and its offerings, Mr. Rajendra Kalkar, President (West), The Phoenix Mills Limited, said, "Palladium as a destination always offers something special and engaging for our customers. With years of inundated love and support from our customers, we only want to amplify the customer experience and satisfaction, driving us to incessantly work towards creating new experiences, brands and events. With the festive time around, we hope to please our consumers as a 360 degree one stop shop - fashion, food and festive events."

About High Street Phoenix: 

High Street Phoenix (HSP) is the first retail led consumption centre developed in India over a sprawling 3.3 million square feet. It houses over 500 brands including a variety of F&B, entertainment, commercial and residential complexes. Pioneered by The Phoenix Mills Co. Ltd., HSP is led by its young, dynamic Managing Director, Atul Ruia, and his team of professionals. At HSP, each zone has been specifically conceptualized and designed to offer an international experience and as an answer to emerging urban agglomerations typically defined as 'mixed used developments'.

The centre houses 3 distinct shopping zones viz. Skyzone, Grand Galleria and High Street Units (HSU). The multi-leveled Skyzone boasts of anchor stores of leading national and international brand retail outlets. The Grand Galleria caters to impulse shoppers and is connected to PVR Cinema's 2,000 seater 7 digital screens multiplex. The HSU houses a variety of stores which cater to niche lifestyles consisting of artifacts, handicrafts, stylish accessories, apparel and jewelery stores including a gift store and an optician cum eye wear store. In a nutshell, HSU houses almost everything you can possibly desire to make a truly memorable retail experience.

Popularly known as the heart of HSP, 'Courtyard' - true to its name, presents the perfect platform for celebration and festivities. Completing this picture are an array of eateries that surround it. With a variety of first-of-its-kind retail stores, flagship stores and international brands under its umbrella is hard to resist. The centre today stands as testament to mixed used development and is a unique destination with a wide variety of choices to appeal to all segments of the consumer across the board. 

HSP has added one of Mumbai's, first luxury and premium luxury retail and entertainment destination, appropriately christened, 'Palladium'. Palladium has, in a short span of time become an iconic landmark not only for Mumbai but for the entire country and offers four levels of exclusive shopping in an atmosphere of extraordinary sophistication and refinement all under one elegant roof.

The centre also has an expanded car park area making it one of the biggest car pool areas in Mumbai clocking on average of nearly 6,000 vehicles each day.

For more details kindly connect with:
Media Contact:
Anmol Walia
[email protected]
+91-8879313911
Marketing and PR @ High Street Phoenix
The Phoenix Mills Ltd.