NEW DELHI, June 8, 2016 /PRNewswire/ --
Enjoy Best Rice in Just a Click
With a large customer base, increasing penetration of Internet connectivity and growing popularity of online shopping, Best Foods, one of the leading rice brands in the country, has recently launched its own E-portal http://www.buybestrice.com. Now, your Best basmati rice pack which has been recommended by expert chefs of the Indian Culinary Forum on a host of parameters such as excellent quality, length of grain, delightful aroma and unmatched packaging, is just a click away. The portal offers different varieties of rice with attractive discounts, inaugural offers and combos on white rice and brown rice.
(Photo: http://photos.prnewswire.com/prnh/20160608/10147903 )
According to a research report by Ken Research, the Indian online groceries market is envisaged to grow and reach Rs 2.7 billion by FY' 2019. The need of the hour, therefore is a robust technology platform for brands to reach out to their customers directly across online and offline channels. With the growing E-commerce market, increasing consumer awareness, rising disposable income and advent of various technological advancements over the last few years, it is quite essential for brands to step in, offering comfort and convenience to the consumers.
Speaking about the launch, Dr. Aayushman Gupta, CEO, Best Foods Ltd. said, "We are living in the digital age and online presence has become inevitable. Online grocery market has started registering a healthy growth rate on account of growing urbanization, changing lifestyle of the consumers and tech-savvy young generation who prefer to buy products online. Our E-portal is a step to enable consumers to buy our products online."
The microsite http://www.ilovebestrice.com is focussed on being a destination for consumers to know about rice and establish thought leadership for Best Rice at just a click. It is the one-stop shop for someone who needs to know a consumers perspective be it recipes, uses, expert opinions, the site is equipped with all information. The site also has relevant social media handles and after the consumer connects, it also attempts to drive purchases through the E-portal.
About Best Foods Ltd.
Best Foods Limited currently is one of the fastest growing and amongst the largest rice companies in India. The infrastructure of the company includes 17 modern rice mills fully-equipped with latest and advanced technology machines with an installed capacity to produce/process 45,000 metric tons of processed rice per-month. Best Foods has been awarded the APEDA Golden Trophy for being the largest exporter of basmati rice in the year 2010-11 and is a proud recipient of APEDA Silver Trophy for the 2nd highest export for the fiscal 2007-08, 2008-2009 and 2009-10. It also enjoys the status of being a Star Export House and having all necessary certifications such as 'ISO 22000:2005', HACCP Certification and Kosher certification in place.
The company brings to its consumers the finest basmati rice of unmatched quality sourced straight from the foothills of Himalayas and other prime rice growing areas in India. Besides rice, the company also offers health and wellness products along with a lip-smacking range of Best ready-to-eat and ready-to-cook meals, pastes and sauces. The brand has diversified to become an integrated player of rice, health and wellness products, ready-to-eat meals and sauces.
The company has commissioned a new fully-automatic packing line (consumer packs) doing 300 metres per day. The video of the line can be seen at: https://www.youtube.com/watch?v=-88OrSkQ_d8
In India, Best Foods is amongst the most penetrated brands available in more than 2000 Modern Retail Format (MRF) outlets spread across India in 200+ cities. In addition to this, the company has 38 exclusive brand outlets across high footfall areas in Delhi/NCR. Internationally, Best Foods products have been widely appreciated in major overseas countries located in Asia-Pacific, CIS, Middle East, Africa, Europe and North America.
For more information, please visit: http://www.bestfoodgroup.com
For Further information, please contact:
Neha Pandhi
Vertical Head - Marketing & Innovations
[email protected]
+91-9999848121
Best Foods Ltd.
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