BANGALORE, June 2, 2017 /PRNewswire/ --
The awards are a step in the right direction for India's largest online supermarket with the company growing year-on-year
bigbasket, India's largest online supermarket with a presence in over 25 cities in India, has become the proud recipient of 2 distinguished awards: 'Retail and eCommerce app of the year' at YourStory's AWS Mobility Awards 2017 and the Owler 2017 Top Rated CEO Award for Hari Menon. The awards serve as encouragement for the company that is making its presence felt strongly by the day and is moving in the right direction.
AWS Mobility Awards have been designed to recognize the best and most innovative work in mobility and IoT in India. Being conferred with the 'Retail and eCommerce app of the year' title is a strong endorsement of the great work that bigbasket has done so far. On the other hand, the launch of the inaugural Owler Top Rated CEO Awards provides a true market view of the best-loved leaders across 50 cities and 25 industries worldwide. As one of the awardees, Hari Menon is among the top 0.60 of executives on Owler, putting the company at the pinnacle of business leadership.
Speaking about the award, Raagaleena Sripada, Marketing and PR, bigbasket, said, "It is truly an honor and an achievement for the company to be recognized for its work through two prominent awards. We are grateful since awards like these serve as a strong testament of the work that bigbasket has been doing and will do in the years to come. These are definitely key milestones for us and we hope it will serve as a catalyst for many more opportunities and successes for the company."
With a few hundred daily orders, bigbasket had a modest beginning. In five years, with the support of its customers, it has surpassed the 50,000 daily orders mark to become India's largest online supermarket. The Bangalore-based company recently crossed the 5 million customers mark. Its customers, affectionately termed 'bigbasketeers', can choose from a vast selection of 20,000 products from across 1000 brands - from fresh fruits and vegetables, rice, dals, spices and seasonings to packaged products, beverages, personal care products and meats.
bigbasket has a strong line of private labels that contribute to 35% of the total sales, largely driven by their fresh produce and staples brands. To offer consumers the widest choice, the company has also expanded its private labels into several categories such as dips, breads, cookies, premium chocolates, ready-to-eats, baby wipes and more. Its private labels such as Fresho, BB Royal, BB Popular, Royal Organic, Tasties and HappyChef are already popular amongst customers. bigbasket is focused on growing its organic produce and private labels and is expecting to see this business grow to 40% by next year.
To ensure the freshest produce, bigbasket sources 60% of its sales in the fruits and vegetables segment (18% of the total business) directly from farmers via several Collection Centers that they have built across the country. So when 'bigbasketeers' shop, they are directly helping farmers' incomes increase by 10-15%.
bigbasket has also recently strengthened its B2B business by expanding to the HoReCa (Hotels, Restaurants, and Caterers) segment and partnering with SnapBizz, a retail-technology firm, in an effort to transform India's kirana stores into technology-enabled modern retail stores.
5 years into the business, bigbasket's average monthly customer spend has grown from Rs. 500 - 800 in December 2011 to Rs. 2000+. In the past year alone the company has seen over a 300% growth and continue to grow by 10% on a month-on-month basis.
bigbasket was founded in December 2011 in Bangalore by a team of five - V S Sudhakar, Hari Menon, Vipul Parekh, V S Ramesh and Abhinay Choudhari. The team has both offline and online retail experience, as they had earlier set up India's first e-commerce site FabMart.com in 1999, and then established the Fabmall-Trinethra chain of more than 200 grocery supermarket stores in southern India. Servicing over 4 million registered customers; bigbasket has grown into India's largest online supermarket with over 20,000 products from over 1000 brands and presence in 25 cities across the country including Bangalore, Hyderabad, Mumbai, Pune, Chennai and Delhi-NCR. bigbasket's online store offers a variety of products across various categories: fresh fruits & vegetables, grocery & staples, beverages, bread, dairy & egg products, branded foods, meat, personal care and household products. bigbasket is committed to making life simpler and grocery shopping a breeze.
Talking Point Communications
SOURCE bigbasket (Supermarket Grocery Supplies Pvt. Ltd)