BANGALORE, September 14, 2015 /PRNewswire/ --
Strategic Move to Accelerate bigbasket's Expansion Plans Across India
India's largest online supermarket bigbasket unveiled a new and fresh brand identity and announced superstar Shah Rukh Khan as its brand ambassador.
(Logo: http://photos.prnewswire.com/prnh/20150911/10130176 )
"bigbasket has grown at an unprecedented pace over the last couple of years. We've added new business lines, expanded our product lines and added more cities to our roster. Today, online grocery shopping is a way of life for lakhs of people in India and bigbasket has become a household name. As we elevate our company into a new growth orbit, we felt it apt to bring a versatile icon like Shah Rukh Khan on board as the brand ambassador to propel us forward," said Hari Menon, CEO, bigbasket.
bigbasket is charting an aggressive growth path and is planning to expand into 50 non-metro cities by the end of this year. The company is now slated to launch a one-hour express delivery shortly in all the cities it operates in, also to launch speciality stores offering unique merchandise too. bigbasket had recently launched premium coffee under its brand, and is all set to serve up few more exclusive products in the days to come. bigbasket has also launched new versions of its mobile apps supporting Android and iOS.
bigbasket offers convenient, one-stop online shopping for high quality, fresh products at competitive prices delivered right to a customer's doorstep. With a catalog of over 15,000 products including fresh fruits and vegetables, grocery and staples, meats, personal care, and home and kitchen products, bigbasket delivers everything a household may need. With guaranteed on-time delivery, a guaranteed order fill-rate and a no questions asked return policy, bigbasket is the preferred choice for today's grocery shoppers.
About bigbasket
bigbasket (Innovative Retail Conepts Private Limited) is India's largest online supermarket with over 15,000 products from more than 1,000 brands. It was started in Bangalore and subsequently expanded its operations to Mumbai, Delhi, Chennai, Hyderabad, Mysore, and Pune. bigbasket's product categories include fruits and vegetables, grocery and staples, bread, dairy, and eggs, beverages, branded foods, household items, personal care, meat, and imported and gourmet products.
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