MUMBAI, November 08,2013 /PRNewswire/ --
Within a year of its launch, BikeWale, the two-wheeler avatar of CarWale, has crossed the 1 million visits per month milestone. Since its inception in October 2012, BikeWale has grown in leaps and bounds, and in October 2013 it recorded 1.19 million visits. On each visit, users browsed nearly 5 pages and spent over 4 minutes on the site.
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In October 2013, Hero Moto Corp, Honda, Royal Enfield, Yamaha and Bajaj were the most sought-after motorcycle brands, whereas Mahindra Centuro, Yamaha FZS, Hero Passion Pro, Honda CB Shine and Honda Activa were the top most researched models.
BikeWale has built-in native advertising solutions to deliver high performance ad properties that are highly relevant and enhance a user's browsing experience, instead of traditional online advertising formats that are disruptive and intrusive. Honda Motorcycles have been quick to tap into the potential of this offering and are the first brand to leverage the innovative 'Featured Bike' ad on the BikeWale homepage. With prominent positioning and multiple action items such as features, check prices, dealership locator, test ride, etc. this native ad unit has delivered a stellar user engagement rate 28 times higher than the industry average, over an entire month.
"BikeWale, our most natural extension, has lived up to the expectations of our audience and the industry alike," says Mohit Dubey, Co-founder & CEO, CarWale and BikeWale. "The plans for BikeWale's continued growth have already been set in motion," Mohit adds. "We do not stop here. In a few weeks, we will be launching a mobile site for BikeWale, followed by apps for phones and tablets. This is just one of the many milestones on our way to becoming India's No.1 bike portal."
About BikeWale
BikeWale is owned by Automotive Exchange Private Limited, who also owns CarWale, India's No. 1 car portal. It is a dedicated portal for two wheelers that is working to simplify the complex process of buying a bike. With innovation at its core, unbiased reviews, in-depth research pages, latest news, discussion forums and more make the portal what it is. The unrivalled patronage that the portal has received in such a short span of time makes BikeWale one of the fastest growing sites in India today.
Primary Media Contact : Moupiya Niyogi, [email protected], 91-22-6739-8888
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