BoxTV and Amkette Partner to Make True OTT a Reality in India

NEW DELHI, July 5, 2013 /PRNewswire/ --

Stream Entire BoxTV Content Library With Single Click on the Big Screen

BoxTV, the premium online video-on-demand service from Times Internet, and Amkette have collaborated to make a wide variety of content on BoxTV.com available on Amkette's flagship product - EvoTV. EvoTV is the first-of-its-kind television-connected device that changes the way of how consumers interact with their television screens. BoxTV has partnered with EvoTV to provide its users with unlimited selection of full length movies and television content through its app on the platform. Consumers can browse and watch over 10,000 hours of free content across various languages and genres with one click on the big screen. It is the easiest way to bring the movie catalogue of BoxTV.com to any television and view using EvoTV giving the benefits of OTT content worldwide.

The BoxTV app on EvoTV platform provides several special features which allow users a quick access to movies recommended by BoxTV editorial team on the home-screen, one click access to a large content library with popular movies and TV shows and several multimedia features like play, pause etc though a remote control integration. BoxTV offers a large bouquet of entertainment including blockbuster movies, TV shows, short films and documentaries having unique features such as bandwidth meters, dynamic streaming and video chapters along with an unparalleled metadata and search.

EvoTV is one of the first few products, globally, to integrate XBMC, an open source software media player and entertainment hub for digital media, enabling direct playback from Android and iOS devices for EvoTV users. Some of the innovations on the original Evo TV include: endless number of customizable views with a single click; a remote housing a microphone so that all conversations on VoIP are free of ambient noise; dynamic content discovery; move content across devices; access social platforms like Facebook, Twitter etc. with one click access.

Highlighting the relevance of BoxTV partnership with EvoTV, Mr. Nikhil Bapna, Assistant Vice President, Amkette, said, "Amkette is an innovative company looking for new challenges and developing disruptive technologies. Given the rapid rise in consumption of online-video in India, we envisioned and designed EvoTV to be a platform that offers users the convenience of watching OTT content in their living rooms. BoxTV is a service that has the widest range of premium video content and was a perfect fit for power users and early adopters of OTT services in India."

"One of the key objectives for the BoxTV service is to be available across all different platforms, so users can view the content of their choice anywhere and anytime. EvoTV is an exciting product, bringing together a host of features that one would only find in very premium range of devices under one simple user-friendly device. We are glad to have BoxTV as one of the earliest apps of this ground-breaking platform," said Mr. Pandurang Nayak, Business Head, BoxTV.

One can access the entire BoxTV content catalogue and stream it with ease on the TV via EvoTV. As a special 'limited time' offer, BoxTV and Amkette are providing one month free subscription of BoxTV services to anyone buying EvoTV before July 15th, 2013. This application is available on 'EvoStore' accesible via EvoTV and the user also has an option to download it from the Google Play Store.

About BoxTV:

BoxTV.com is a premium video service aimed at bringing you the best of entertainment - blockbuster movies, TV shows, documentaries, short films and more. BoxTV provides you with a world-class user experience and a simplified way to access your favourite video content from various studios and channels in a highly optimized manner. You can watch a movie or a TV show using just a regular web browser or on a smartphone or a tablet. You even have the option to watch your favorite programs on the web, continue watching them while on the move and get access to your entire BoxTV account anywhere! All you need is an internet connection.

BoxTV has an ever-growing collection of movies and shows from Hollywood, Bollywood and Regional cinema - ranging from immortal classics, nostalgic flicks, heart-warming romances, roaring epics, edge-of-the-seat thrillers and more, including even a range of entertainment for the child in everybody. These are available across multiple languages - Hindi, English, Tamil, Telugu, Malayalam, Kannada and more. The BoxTV content team also handpicks programs that are showcased on the website for quick viewing. A recommendation system, which picks out popular titles and recommendations based on usage history and preferences, is an added advantage.

Primary Media Contact: Yashmeen Barua, [email protected], 91-9811-699757, 91-12-4187000