BoxTV Integrates Mobile Payments; Introduces New Subscription Packs

NEW DELHI, October 16, 2013 /PRNewswire/ --

Times Internet's premium on-demand video service, BoxTV, has recently integrated mobile payments on its platform and introduced multiple subscription packs offering a range of plans from a super small 3-day plan (weekend pack), 7-day plan (week pack), 15-day pack (fortnight pack) all the way up to an yearly pack.

Data on viewership patterns indicates that a lot of online content consumption happens on weekends and BoxTV's weekend pack makes it easy for people to watch premium content without paying for an entire month. The mobile subscription plans also enable people without credit cards to buy a subscription plan easily on BoxTV.

BoxTV has integrated a seamless process for mobile payment for smaller duration packs of 3, 7, and 15 days, which allows users to pay directly from their mobile phones. The prices range from Rs 49 (for a 3-day pack) to Rs 99 (7-day pack) and Rs 150 (15-day pack). All a customer needs to do is select the plan and input their mobile numbers on the BoxTV website. The user receives a one-time password, which once submitted, activates the plan for the given duration. The process does not require any credit information to watch the premium content available on BoxTV at any time. The payment will be charged to the customer's mobile bill or deducted from his balance.

For long-term users, there are multiple plans available which range from Rs 199 for a monthly plan to an yearly plan priced at Rs 1499. For these plans, users will need to subscribe using their credit cards on BoxTV. This provides a lot more flexibility to select a plan which best caters to their individual requirements.

"The BoxTV team is constantly working towards increasing customer satisfaction and improving overall experience, be it by introducing newer features on an ongoing basis or provide product flexibility by incorporating flexible price packs. Since inception, we received several requests from our users to provide multiple plans and payment options and that is exactly what we have introduced. With the introduction of new subscription packs BoxTV service will cater to all segments of users looking for suitable service, which provides flexibility in terms of payment and a seamless movie watching experience. The mobile payments will allow users without credit cards to watch premium content on BoxTV thereby increasing our overall user-base," said Pandurang Nayak, Business Head, BoxTV.

About BoxTV

BoxTV.com is a premium video service aimed at bringing you the best of entertainment - blockbuster movies, TV shows, documentaries, short films and more. BoxTV provides you with a world-class user experience and a simplified way to access your favourite video content from various studios and channels in a highly optimized manner. You can watch a movie or a TV show using just a regular web browser or on a smartphone or a tablet. You even have the option to watch your favorite programs on the web, continue watching them while on the move and get access to your entire BoxTV account anywhere. All you need is an internet connection. BoxTV has an ever-growing collection of movies and shows from Hollywood, Bollywood and Regional cinema - ranging from immortal classics, nostalgic flicks, heart-warming romances, roaring epics, edge-of-the-seat thrillers and more, including even a range of entertainment for the child in everybody. These are available across multiple languages - Hindi, English, Tamil, Telugu, Malayalam, Kannada and more. The BoxTV content team also handpicks programs that are showcased on the website for quick viewing. A recommendation system, which picks out popular titles and recommendations based on usage history and preferences, is an added advantage. http://www.boxtv.com

Primary Media Contact: Yashmeen Barua, [email protected], 91-124-4187000, 91-9811699757