Brother International India Strengthens Focus to Tap Printer Market in India

MUMBAI, July 5, 2013 /PRNewswire/ --

- Unveils New Monochrome Laser Printer and Multi-Function Centers (MFCs)

- Aims to Gain Over 15% Market Share in the Mono Laser Category by 2015

- Enhances Reach Across the Country Through its Base of 100+ Direct Channel Partners

Brother International India, a global player in the development, manufacturing and marketing of printing, communication and digital imaging technologies for home, SOHO and enterprise, today announced its growth plans for India market. In a move to further expand Brother's penetration in Indian market and establish deeper connect with the Indian consumers, the company announced addition of 3 new Mono Laser products to its existing wide portfolio of Mono Laser, Colour and Inkjet multifunction centers and printers.

These new models are global strategic models which are specifically targeted at emerging countries. With this initiative, the company aims to achieve over 15% market share in the Mono Laser category by 2015.

Building on the company's 100 year history of innovation and technological expertise, this new range of 2 MFCs® (Multifunction Centers) and 1 Single Function Laser printer boasts of being highly reliable, affordable and efficient for home, SOHO and enterprise. The product line-up includes HL-1111, a single function laser printer, while the DCP-1511 & MFC-1811 are the MFCs. These products bring new technical innovations that help customers experience hassle free printing through efficient paper handling capabilities at affordable cost.

Speaking on the occasion, Atsushi Iwamoto, General Manager, Brother Industries, Ltd., said, "It is an exciting time for Brother in the APAC region as we continue to remain motivated and pursue the growth opportunities available here. With our "Customer First" approach, we aim to deliver superior value by providing high quality and feature rich products to make a meaningful difference in our customer's lives and set industry benchmark. Additionally, with the launch of these new products, we re-iterate our focus to the Indian market and ensure we continue to accelerate growth in the region."

Emphasizing on the launch, Yoshiji Matsui, Managing Director, Brother International India Pvt. Ltd., said, "This is a very significant launch for Brother in India and is a resultant of constant innovation in developing & improving on technologies for the needs of each market. We have always had an encouraging and enriching experience with customers in India and our new range of products are examples of evolved engineering that meets unique demands of Indian customer. We envisage a significant demand for Mono Laser category in Indian market and aim to double our business in this category this year by achieving greater satisfaction and support from Indian customers with reliable, affordable and efficient products."

Excited about the launch, Alok Nigam, General Manager - Sales, Marketing & Service, Brother International India Pvt. Ltd., commented, "Brother International India is committed to introduce products that cater to the needs of Indian consumers. Our strategic alliances, partner recognition and education programs help us achieve objectives of outreach towards masses and enterprises. As a step towards rewarding high performance, we would continue to support our partners with evolved technological products that offer an enriching experience."

Product information:

HL-1111 Monochrome Laser printer:

The HL-1111 is a Monochrome Laser printer with 20 ppm print speed that offers USB 2.0 connectivity with a 200Mz Processor. The printer boasts of a toner saver mode that ensures toner is saved while printing documents. Additionally, one can also print the time and date &/or user ID on the document. The printers that supports Windows & Mac, also allows users to print easy to read, professional documents into booklet formats.

DCP-1511 Monochrome Laser MFC:

The DCP-1511 is a Monochrome Laser MFC, which offers 16MB memory, has high speed USB 2.0 connectivity with 200Mz Processor. With print speed up to 20 ppm, the first page time out is less than 10 seconds and the warm up time from sleep mode is less than 18 seconds. The printer offers the toner save mode and poster printing along with the watermark printing and the manual booklet printing. The copy function allows multi copy, N-in-1 copying which compresses 2 or 4 pages into one A4 sheet along with the ID Card copy function to print both sides of the card on one page. The device also allows users to send scans to email, images or files.

MFC- 1811 Monochrome Laser MFC:

The MFC- 1811 is a Monochrome Laser MFC, which offers 16MB memory, has high speed USB 2.0 connectivity with 200Mz Processor along with a 10 page ADF. With print speed up to 20 ppm, the first page time out is less than 10 seconds and the warm up time, from sleep mode, is less than 18 seconds. The copy function allows multi copy, N-in-1 copying which compresses 2 or 4 pages into one A4 sheet along with the ID Card copy function to print both sides of the card on one page. The device also allows users to send scans to email, images or Files. Additionally, the fax function features a modem speed of 14.4 Kbps.

All three models have common set of consumables at very affordable prices.

About Brother International India.

Brother is a leader in the development and manufacturing of technologies in the printing, communication and digital imaging industries for home, SOHO and enterprise who demand solutions that empower businesses and individuals to communicate ideas in every possible way. A trusted brand worldwide that believes in the "Customer First" approach in all aspect of their business, Brother has continuously met the varied needs of their customers through their comprehensive range of quality printing solutions. For more information on Brother International India and its products, please call 1-800-222-422 (for MTNL & BSNL), 1-800-209-8904 (For others) or visit www.brother.in. Brother will always be "At Your Side" now and into the future.

NOTE: All brand and products names are trademarks or registered trademarks of their respective companies.

Primary Media Contact: Nikita Nadwani, [email protected], 91-9167443578

Secondary Media Contact: Shripad Sukenkar, [email protected], 91-9595033468