MUMBAI, November 5, 2014 /PRNewswire/ --
Gets Over 1 Lakh Facebook Fans in a Week
Burger King India, the Indian arm of QSR giant Burger King, has stormed the country well before its launch. The restaurant has crossed the 1 lakh fan milestone within seven days of launching their Facebook page, indicating heightened consumer anticipation for the year-end launch.
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Speaking about this development, Ms. Uma Talreja, Chief Marketing Officer, Burger King India, said, "It has been a planned strategic outreach to existing fans of the brand who reside in India. It is apparent that Burger King enjoys resident equity, which we are most thankful for and hope everyone will welcome us with open hearts and mouths."
Burger King India launched its Facebook page last week and has already gained a following of over 1,06,400 fans. The company engaged effectively with its fans through two fun activities based on the theme #BestOfBurgerKing. Targeted mainly at consumers who have tried Burger King in the past, the brand urged fans to share their best Burger King memory and describe the iconic brand in one word.
Explaining the ideology behind the campaign, Ms. Talreja adds, "Burger King has carved a special place in the hearts of millions of Indians who have tried our burgers in the past. We wanted them to share their own experiences and introduce our brand to their friends. The result has been extremely encouraging with thousands of customers advocating the Burger King experience before we open our restaurants."
For Burger King, India represents a big opportunity to expand beyond its home base. The company will open its first few outlets in the country by year-end as it aims to make India, along with China, its biggest market in Asia-Pacific.
About Burger King®
Burger King® is a global chain of hamburger fast food restaurants, headquartered in Miami, Florida, United States. Founded in 1954, Burger King® is the second largest fast food hamburger chain in the world. Every day, more than 11 million guests visit Burger King® restaurants across 13,000 restaurants around the world.
Find us on
Facebook: https://www.facebook.com/burgerkingindia
Twitter: https://twitter.com/burgerkingindia
Media Contact: Aditi Palav, [email protected], +91-9930880096, Perfect Relations
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