MUMBAI, December 9, 2013 /PRNewswire/ --
CarWale, India's largest automotive destination, has recorded over 7.5 million visits across the group for the month of November 2013. The automotive portal www.carwale.com alone has garnered 6,507,681 visits and over 61 million page views. The strong content muscle of the website continues to keep viewers engaged and has them spending close to 6 minutes per visit and visiting 9.39 pages on each visit to the site. The two-wheelers avatar of the group - BikeWale - launched in October 2012, has grown in leaps and bounds to record 1.08 million visits in November 2013.
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Best-Ever Advertising Performance
In the last year, CarWale has worked closely with advertisers to enhance the user experience while significantly improving performance of all advertising content both on and off the site. The results of these efforts were clearly visible in some significant campaigns:
Revolutionising Email Marketing
By changing the entire approach to email marketing and sending users highly relevant suggestions based on their research, CarWale partnered with Mercedes-Benz to achieve an open rate of over 30% and a click rate of 50% on all opens for a recent A-Class and B-Class campaign. These results are 75x better than industry standards on email campaigns.
Serving Content instead of Conventional Ads
CarWale worked in close partnership with Nissan to develop a customised content property which highlights the USPs of the Terrano over its key competition. 33% of car researchers who viewed the property engaged actively with it, and compared its USPs against competition offerings. What's more - 10% of these researchers requested contact with Nissan.
About CarWale
CarWale is owned by Automotive Exchange Private Limited and a part of the Axel Springer group (owners of AUTO BILD, the world's largest selling automotive magazine) and the India Today Group (India's largest magazine publisher and owner of the leading Indian news channel AAJ TAK).
CarWale has been recognised by IAMAI as the Best Auto Website in India in 2011 and 2012, by Red Herring twice as one of Asia's Top 100 Innovative Technology companies (2007 and 2009) and as one of the World's Top 200 Innovative Technology companies (2011). It has also been bestowed awards by
Business Week and PC World Magazine for its contribution to the Indian automotive industry.
Primary Media Contact: Moupiya Niyogi, [email protected], 91-7710031005
Secondary Media Contact: Banwari Lal Sharma, [email protected], 91-22-67398888
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