CashKaro.com Launches Viral Multimedia Campaign 'Cashback Toh Banta Hai'

DELHI, September 4, 2014 /PRNewswire/ --

Largest Indian Cashback Site Picks YouTube for its Popularity Among Youth 

- Leaders in the Cashback and Coupons domain, CashKaro.com announces launch of its first multimedia advertisement campaign led by videos today
- Titled 'Cashback Toh Banta Hai', the first phase of the campaign comprises three ads and aims to connect with the youth, with most of them perennially looking for bargains
- Campaign uses wit, humour and builds on Indians' innate habit/addiction to 'Cashback on everything', to drive brand message
- Choose to launch campaign on YouTube, to ride on the medium's success with youth  

The country's largest cashback and coupons site CashKaro.com today kicked off its first multimedia campaign 'Cashback Toh Banta Hai'. The ad campaign has been launched on YouTube with a video series and is targeted at the Internet savvy youth of India, looking for bargains.

Within 24 hours of the launch of the advertisement, it got viral. It received over 10,000 views on Youtube, hashtag #CashbackTohBantaHai gained popularity and CashKaro.com was trending on Twitter.

The first phase of the ad campaign will have three commercials being aired featuring everyday Indian scenarios and reactions of the Indian common man. The ads intend to highlight cashback as a concept by using witty and humorous incidents depicting our addiction to getting cashback in every possible circumstance. In fact, the first ad imports you to the scene at a temple, a Pandit performing the Aarti while a devotee is expectedly waiting for prasaad. Watch what happens next on http://youtu.be/8w6qv1r478A.

The central idea of the campaign was to capture the next big wave in e-commerce - cashback. E-commerce brands are slowly realizing the contribution of affiliate sites like CashKaro and cashback offers have become a deciding factor for customers when choosing between the various e-commerce brands in India. Customers now expect to earn cashback irrespective of the product they are purchasing online. Whether it's mobile re-charge, fashion or books or big-ticket items like electronics, laptops and even travel bookings, CashKaro has been witnessing high repeat purchase rate. This is also driven by shoppers realising that cashback can be earned over and above coupons provided by e-commerce sites themselves, thereby giving the highest savings possible. The Indian customer is truly bitten by the urge to save.

Speaking about their very first ad film and its core theme, Swati Bhargava, Co-founder CashKaro.com said, "While an increasing number of people are now shopping online in India, many of them are still to experience the benefits (and joy) of getting cashback on any product they buy online. CashKaro is a young brand and our audience, majorly the youth, love both - a bargain and fun videos. A viral and visual medium like YouTube is the perfect medium to connect with them. These ads show the ubiquitous love for Cashback in a humorous way and convey that 'Har cheez pe Cashback banta hai!' You just need to come to CashKaro before shopping to get it. We hope our audience love our ads!"

Anshul Sushil, Co-founder & CEO, Boring Brands, the creative company behind the CashKaro campaign said, "As CashKaro is a pioneer in Affiliate Marketing, it was a key mandate for us to reinforce awareness about cashback being every customer's right, while keeping the message light. CashKaro already has a well engaged audience on Facebook and we wanted to expand that reach with this campaign to ensure we are where our audience is - YouTube. Almost two-thirds of its viewers in India are You(th) under 35 years of age and are an emerging consumer pool. We picked 'Cashback toh banta hai' as a theme as we have seen how Indians love little bargains in shopping and added a creative drama to see how it works in the least expected scenarios. It's been an enriching experience for our team."

As for further plans in the campaign, it will be promoted across other social networks and gradually be taken to TV, cinemas and outdoor during the festive season - precisely why humour was chosen as the most preferred route. The ad campaign is directed by Vinay Jaiswal, with 15 years in the industry and experience of working with large brands like BSNL, Hero Honda and HCL.

CashKaro.com has, since its inception in 2013, has grown to become the country's largest cashback and coupons site with more than has over 10 lakh members in its social community and over 4 lakh registered users. The company works with 500+ e-commerce brands including majors like Amazon.in, Flipkart, Myntra, Snapdeal, Jabong and Yatra.com among many others. They pay CashKaro commission for every transaction it drives to them. CashKaro in turn shares this commission as 'cashback' with its customers. So customers not only get the latest coupons and discounts, but can also get additional cashback on all their purchases, which can be paid to their bank account. You can sign-up for free to earn cashback via CashKaro.com via this link: https://cashkaro.com/join-free-now

About CashKaro.com: 

CashKaro.com is India's largest and fastest growing cashback and coupons site. Through CashKaro, members can get Extra Cashback on their online shopping at Myntra, Jabong, Amazon.in, Yatra & 500+ e-commerce partners, on top of coupons already available on sites. The same Cashback concept is extremely popular in the UK and US with leading cashback sites driving sales worth billions of dollars. With the huge e-commerce growth in India, CashKaro is set to do the same here and is pioneering the cashback idea in India. CashKaro was launched in April 2013. It was founded by Swati Bhargava and Rohan Bhargava, a young entrepreneur couple who left their lucrative investment banking jobs in London to start the cashback business in the UK and have now expanded it to India. For more information, please visit www.CashKaro.com

Media Contact : Abhishek Chauhan, [email protected], +91-9911588177, Senior Executive, Boring Brands