Celebrate Akshaya Tritiya with the Timeless De Beers Forevermark Icon Collection

Sparkle with Natural De Beers Forevermark Diamonds on this Auspicious Occasion

MUMBAI, India, April 14, 2023 /PRNewswire/ -- On the auspicious occasion of Akshaya Tritiya that celebrates good fortune and prosperity, De Beers Forevermark, the diamond jewellery house renowned for its exceptional quality, presents - the Forevermark Icon™ Collection.

During this festive time when precious items are purchased to mark prosperity, the Forevermark Icon™ Collection is the perfect jewellery accessory to compliment the occasion. The collection pays tribute to the iconic motif that has been at the core of the brand since its inception. Originally inspired by the beauty of stars in the South African night sky and the outline of a diamond, the Forevermark Icon™ Collection has been reimagined into a new line of diamond jewellery. Each piece is crafted with delicate settings and motifs that are enhanced by the brilliance of De Beers Forevermark diamonds that sparkle like stars at the centre of each design.

This jewellery collection has been created for those who have a unique sense of self and style. With sixty-two exquisite pieces, the collection includes earrings, chic cufflinks, asymmetric bangles, rings and pendants, all crafted from 18K yellow, white, and rose gold. The collection features ornate openwork, colourful enamel applications, pavé set diamonds, and various diamond shapes. The Forevermark Icon™ collection is a contemporary and effortless fine jewellery collection that can be worn on its own or stacked and layered with other favourite pieces to create a bold yet refined statement. Each piece is designed to be worn every day, making them the perfect gift for a loved one on this auspicious occasion.

Speaking on the occasion, Amit Pratihari, Vice President, De Beers Forevermark India, said, "Akshaya Tritiya is a very important festival in India, and we are thrilled to offer our clients the opportunity to mark this auspicious occasion with the classic Forevermark Icon™ Collection. Each piece in the collection has been crafted with the utmost care and features diamonds that have been selected for their beauty and rarity. We believe that our clients will appreciate the timeless elegance of these pieces, which are designed to be treasured for a lifetime."

De Beers Forevermark's commitment to responsible sourcing ensures that each diamond is ethically and sustainably sourced. The brand's rigorous selection process ensures that only the most beautiful and rare diamonds are chosen for inclusion in the collection.

Celebrate Akshaya Tritiya by adding the captivating Forevermark Icon™ Collection to your jewellery collection, available at select authorized retailers across India.

For more information, please visit https://www.forevermark.com/en-in.

About De Beers Forevermark

De Beers Forevermark is a Jewellery House offering contemporary designs featuring responsibly sourced diamonds that are hand selected for their beauty. Created for marking special moments and wearing every day, Forevermark diamond jewellery is timeless with a twist. The Forevermark Avaanti collection embodies the spirit of possibility, and the Forevermark Icon collection is inspired by the stars in the South African sky.

Less than 1% of the world's diamonds can carry the unique Forevermark inscription, proof that they are beautiful, rare and responsibly sourced. De Beers is committed to Building Forever, ensuring that every diamond it discovers creates a lasting positive impact for the people and places where it is found. This comes with a pledge to build a better future – one that is fairer, safer, cleaner and healthier, ensuring communities thrive, ethical practices are maintained and the natural environment is protected.

De Beers Forevermark jewellery is sold through forevermark.com and in approximately 2,400 jeweller locations worldwide.

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