Celebrate This Spring With Zyra From Tanishq

BANGALORE, April 24, 2014 /PRNewswire/ --

"An Ensemble of Floral Inspired Diamond Jewellery"

Tanishq, India's largest and most preferred jeweller, introduces new range of diamond jewellery collection - Zyra. Drawing inspiration from the fresh blossoms of spring and intricate petal and floral details, this collection is crafted in white and yellow gold and studded with white diamond and colour stones. Starting at an affordable range of Rs.25,000 onwards, Zyra is an absolute indulgence which celebrates the mystic beauty and exclusive patterns of flowers in the form of diamond jewellery.

Zyra brings the bold floral patterns to life in every piece through modular techniques, layering and unique diamond cuts. This collection has been tastefully crafted in textured gold with modern and traditional techniques like veni wires, enamale and granulation. Each piece in Zyra collection has been inspired from the unique patterns of flowers like Sunflower, Lily, Hydrangea, Gerbera, Chrysanthemum and Rose.

Displaying an exquisite ensemble of more than 130 unique designs, Zyra comprises of diamond jewellery pieces across necklace, bangles, earrings, rings and pendant sets. Priced between Rs.25 thousand and Rs.2 lakhs this collection will leave all customers spoilt for choice. Zyra is available at all the Tanishq stores across India.

Commenting on this launch occasion of Zyra ,Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Division, Titan Company Limited said: "Tanishq has been in the forefront of introducing new age diamond jewellery for women of diverse jewellery tastes. We are delighted to present a collection with innovative and uniquefloral designs that represents every woman's personality, crafted in real diamonds. Zyra is for the contemporary Indian woman, who considers jewellery to be an extension of their personality. Celebrating women, this collection fuses the elegance of diamonds with iconic floral designs."

He further added, "Zyra is an additional to Tanishq's elaborate diamond jewellery collection which offers best in class diamonds and spectacular designs. Using only the finest quality and ethically soured diamonds, this collection is artistically crafted to woo women at an unbelievable price range."

Speaking on this occasion, Revathi Kant, Associate Vice President, Design & Innovation, Jewellery Division, Titan Company Limited, said: "Spring signifies new life, beauty, strength and purity and our jewellery offerings embodies each of these traits. At Tanishq our aim is to design jewellery which is best in class, unique and will cater to the diamond jewellery needs of our customers. Zyra collection is inspired from intricate floral and petal patterns which makes it very vibrant, simple and yet timeless which celebrates the beauty and energy of every woman."  

"Every piece in Zyra collection is backed with detailed research on floral trends across the globe and diamond jewellery requirements of modern Indian women. We are confident that Zyra will have an appeal to women across India." Revathi further added.

About Tanishq:
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.

Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 166 exclusive boutiques in 86 cities, making it India's first and largest jewellery retail store chain.

Media Contact : Sanghamitra Bhargov, [email protected], +91-9986786811, Titan Company Limited