MUMBAI, May 2, 2017 /PRNewswire/ --
Cello, India's largest manufacturer of writing instruments, along with Dr. A.P.J. Abdul Kalam Centre launched Dreamathon 2017 in Mumbai today. Dreamathon 2017 is an initiative inspired and created from Dr. Abdul Kalam's vision of igniting passion, encouraging creativity and showcasing talent amongst the youth of India.
(Photo: http://mma.prnewswire.com/media/506759/Dreamathon_2017_Maharashtra.jpg )
The unique theme of 'Missile of Dreams' symbolized by a customized van will travel across 13 states in India and spread the message of importance of living one's dream. The van was launched in New Delhi and after a successful tour in Madhya Pradesh, it arrived in Maharashtra. On the occasion of Maharashtra Divas, two libraries were launched at Khel Khel Mein Centres of Wockhardt Foundation in Colaba and Chembur for underprivileged children and youth as a part of this campaign.
Mr. Srijan Pal Singh, CEO, Dr. A.P.J. Abdul Kalam Centre, said, "I am very happy to see our Dreamathon Campaign touching so many lives across the country as they express their dreams. Through both these initiatives, we wish to provide opportunities to young Mumbaikars to make global connections, get curious and build bridges between communities through the world of books along with value-based recreational and educational activities."
Tanveer Khan, Director Marketing, BIC Cello India, said, "At Cello Pens we are always thinking about the next horizon and we share the same vision as the Kalam Centre of combining learning with creativity and passion in writing and drawing. We want our vibrant Mumbaikars to step forward and share their creativity. With Dreamathon 2017 India's youth will walk on a path leading to a better educated tomorrow."
This event was graced by the presence of Shri Ch. Vidyasagar Rao, Hon. Governor of Maharashtra; MCGM Additional Municipal Commissioners - Smt. Pallavi Darade and Dr. Kishor Kshirsagar; Padma Shri Paresh Maity; Shaina NC, Renowned Fashion Designer and Social Entrepreneur; Mrs. Gauri Khan and Mrs. Samina Khorakiwala, CEO-Khel Khel Mein and Trustee - Wockhardt Foundation.
About Cello, a BIC Group Company
Cello is the market leader in writing instruments in India, offering a complete range of pens, pencils, colouring, and marking products, for all your writing requirements. Since 1995, Cello continues to revolutionize the stationery market with Swiss tips, German inks, rubber grips, and many other features never seen before in India. Cello continues to create excitement in the market even today with its interesting designs, smooth writing experience, and innovative technology. Cello factories produce millions of high-quality products a day, while its nation-wide distribution ensures that you will always find a Cello product available at a store near you. With Cello products, you will always experience 'The Joy of Writing'.
For more information, please contact:
Koeli Dutta
Genesis Burson-Marsteller
E-mail: [email protected]
+91-9819393441
Srishti Vatsa
Genesis Burson-Marsteller
E-mail: [email protected]
+91-9867044794
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