Champions Group Introduces Innovative OOH Rich Video Advertising at Goa International Airport, Dabolim for Brands Aiming to Advertise via New Age Interactive Media

GOA, India, May 15, 2014 /PRNewswire/ --

Champions Group in association with Strategic Marketing Services Pvt Ltd rolls out a unique first-of-its-kind innovative out of the home video advertising experience across India starting at the Goa International Airport, Dabolim. This is a first-of-its-kind niche yet unique 'Mass Rich Video Advertising' based on global and the Indian brand needs. The strategy is to position yet create a memorable goodwill and TOT i.e 'Tip of the Tongue' recall factor in the minds of the consumers.

Champions Group, a leading business conglomerate diversified in multiple divisions of business like experiential travel, digital, data digitization and marketing, cloud analytics and retail, etc., has now ventured into the untapped 'Virtual RVA Display through OOH' market in Goa by positioning its merchandize at the Goa International Airport. The niche OOH RVA themes are already up and fully operational at various locations in Goa and are already being much accepted by brands and political parties as well.

In the recently held national elections, the company already rolled out 'Visual LED trucks carrying out OOH Advertising' for BJP and obtained a lot of positive response. Prajwal Vishwanath, PR Spokesperson of Champions Group, says, "Virtual RVA OOH is still a nascent concept in India and this is where we came in to create the demand for our partners and brands who want the best equity out of their marketing budgets," and this concept has become a fruitful initiation courtesy Subhakar Rao Surapaneni, Chief Mentor, Champions Group. 

The company operates in providing brandscaped innovative LED display lines namely Champions LED advertising which is about brand projection, unique views, mass coverages and celebrity positioning by incorporating strategic visual displays to a large audience.

"However, we are not here to cater to just brands. Any NGO, organization, school, associations can use it for promoting and reaching out their mass audience," quips Edson Martins, the company Business and Channel Alliances Head.

Subhakar Rao Surapaneni, Chief Mentor, Champions Group sums it up: "With Champions' virtual LED OOH solutions, we want our partners to advertise 'Smart'ly i.e Specific, Measurable, Attainable, Result-oriented and Time Bound Advertising. We want them to get the best of their marketing budgets on pan-India basis and globally."

About Champions Group:  

Champions Group is among the top private sector business conglomerates in India. Over the years, Champions Group has grown and diversified into various business sectors. With positive energy, professional development, prompt fulfilment, and integrity as key values, we have created a strong identity with our business endeavours.

Our Goa business started when we tried to create a fun vacation for our couple of thousand employees in Goa and realised there is not much choice once people are done with the jetski ride on the beach  - thus came to life our Champions Yacht club, Champions Travel club and Champions Beach club initiatives.

And with Champions OOH Visual RVA solutions we intend to be the next big name in 'Visual RVA" Solutions pan-India and globally in days to come. 

Media Contact: Prajwal Viswanath, [email protected], +91-77740-62621, Champions Group