Chinese Smartphone Maker Coolpad to Announce New Logo and Explain its New Strategy at 2016 CES
LAS VEGAS, Jan. 8, 2016 /PRNewswire/ -- Leading Chinese mobile phone maker Coolpad scheduled a press conference at the International Consumer Electronics Show (CES) in Las Vegas on January 7th, 2016, during which the firm launched the new branding, presented the new logo and explained the meaning behind the logo, a reflection of a new strategy that can be summed up as the 4Cs: Catalyst, Creative, Confident and Caring.
"CES was initially launched in 1967, and is now in its 47th year. The annual event has become the venue where leading electronic products companies all over the world announce new products, showcase their hi-tech prowess and advocate the lifestyle of the future," Guo Deying, chairman of Coolpad Group Limited, explained. "For many years, Coolpad has been dedicated to innovation and change. The new logo we plan to roll out at CES is not only the innovation of a brand, but represents a sea change. Coolpad will soon become synonymous with security, technology and fashion."
Mr. Guo added that Coolpad's new logo stands for the 4Cs: Catalyst, Creative, Confident and Caring.
- Catalyst represents the company's efforts in accelerating the transformation of the life of each and every consumer.
- Creative stands for the company's capabilities which reflect also its advantages and its core competitiveness.
- Confident reflects the company's commitment to increasing the confidence of its users, partners and employees.
- Caring represents Coolpad's long-term user-oriented strategy.
At the press conference, Coolpad also showcased the Coolpad Max equipped with a dual system, the 2016 flagship smartphone destined for global markets as part of itsefforts to expand beyond its home market, which witnesses tocontinue the further development of dual-system smartphones as part of its 2016 strategy.
Coolpad, counts among the country's four leading smartphone vendors, sharing the spotlight with household names Huawei, ZTE and Lenovo. The phone maker has established longstanding relationships with several internationally reputable mobile operators, including Vodafone, Orange and SFR. Coolpad started out as a mobile operator yet successfully made the transition to a consumer brand in 2015 and plans to continue implementing its global strategy in 2016. With the world release of its new logo, Coolpad plans to commit itself to the new philosophy inherent in the 4Cs. Coolpad sees the philosophy as one that will help the company intelligently navigate through its next stage of growth.
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