TORONTO, March 10, 2016 /PRNewswire/ -- CLT International announced today that it has acquired the Canadian rights to Salon Selectives hair care products. This latest acquisition completes CLT's holding of North American trademark rights for Salon Selectives. This newest acquisition is in addition to their growing rights of the Daily Defense and Airall trademarks.
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CLT International's acquisition of the Canadian rights to Salon Selectives advances its mission to deliver high demand brand name Health & Beauty and Household products to retail outlets globally, at below market prices. This acquisition will put CLT International in a position to provide retailers with solutions at very affordable prices. The combination of U.S. and Canadian Salon Selectives rights will increase the value CLT delivers to its customers.
Salon Selectives, first made famous by Helene Curtis in 1987, then acquired by Unilever in 1996, before the U.S. rights were then acquired by CLT International in 2010. CLT revived the brand inclusive of shampoos, conditioners and styling aids. While enhancing the brand, CLT also restored the iconic green apple scent that women know and love..."like you just stepped out of a salon"™.
"We are extremely excited about adding the Canadian rights of this popular brand to our portfolio of personal and hair care products", said Jack Wilkinson, Principal of Salon Selectives. "This allows us to provide world class brands to an even broader reach, in which we can offer an affordably priced solution to consumers' needs with a premium quality product."
As consumers continue to hit the "reset" button on discretionary spending and change the way they evaluate product purchases, Salon Selectives provides them with reassurance of a trusted brand at a very affordable price.
Visit http://www.cltinternational.com for a full product listing.
ABOUT CLT INTERNATIONAL:
Founded in 1985, CLT is a privately owned enterprise, globally specializing in sales, logistics, manufacturing and alternative buying of consumer package goods in the Health & Beauty and Household categories.
Today our operation consists of two key divisions all working collaboratively to provide strategic resources that build and support our growth. We are aligned with several National Brand manufacturers, ship to over 10,000 retailers globally, own and operate a key manufacturing facility, and are responsible for the growth and branding of three market leading trademarks, which include:
Salon Selectives - Once owned by Helene Curtis and Unilever, Salon Selectives remains one of the world's most highly recognized hair care brands today.
Daily Defense - Originally made famous by Clairol and Procter & Gamble, the Daily Defense brand has been a trusted consumer favourite globally for many years, both for hair and body care.
Airall - Transitioning from the famous household name Air Wick, once owned by Reckitt Benckiser, our Airall room deodorizing products are high demand category leaders recognized by consumers globally.
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PRESS CONTACT
CLT International
SUE MCCABE
[email protected]
1.647.984.3697
www.cltinternational.com
www.salonselectives.com
www.airall.com
OR
For media updates:
KRISTY CROMBIE
[email protected]
1.416.993.7370
www.retailbrandresults.com
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