Accessibility Statement Skip Navigation
  • PRNewswire.com
  • Resources
  • +91 22-69790010
  • Client Login
  • Send a Release
PR Newswire: news distribution, targeting and monitoring
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please use Advanced Search to search all press releases.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • Telephone

    • +91 22-69790010 from 9 AM - 5:30 PM IST

    • Contact
    • Contact

      +91 22-69790010
      from 9 AM - 5:30 PM IST

  • Request More Information
  • Journalists
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Request More Information
  • Journalists
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Request More Information
  • Journalists
  • General Inquiries
  • Worldwide Offices
  • Request More Information
  • Journalists

Committed to India's water security - Water Conservation by The Art of Living

(PRNewsfoto/VVKI-Art of Living)

News provided by

Art of Living - Social Projects

07 Nov, 2023, 12:16 IST

Share this article

Share toX

Share this article

Share toX

BENGALURU, India, Nov. 7, 2023 /PRNewswire/ -- India, a predominantly agricultural nation, has been facing its share of problems with lack of water, which hampers farming practices and affects people's daily needs. A country responsible for about one-fourth of the total groundwater extracted worldwide is now facing critical water shortage. Many rivers that once flowed perennially are now on the verge of drying up. 256 districts nationwide have critical or over-exploited groundwater levels. Rivers have been drying up due to climate change and soil erosion, which is a consequence of deforestation and a lack of effort to protect and restore the environment. Floods and droughts have become a recurring phenomenon in various areas, leading to crop spoilage and the inability to grow a variety of vegetation. Rain and water bodies like rivers, lakes and ponds meet only 20% of India's agricultural and domestic requirements. The remaining 80% is dependent on groundwater for sustenance. This groundwater has been continuously depleting exponentially for the past 20 years owing to the disrupted hydrological cycle. 

Continue Reading
The Naganadhi River Once Dried-up Now Flows Perennially
The Naganadhi River Once Dried-up Now Flows Perennially

The Art of Living has taken up the initiative to make India water+ and made immense progress in rejuvenating 70+ rivers, their tributaries and streams. 90,000+ groundwater recharge structures have been built across 5 states so far - Karnataka, Maharashtra, Tamil Nadu, Uttar Pradesh, and Andhra Pradesh. In a short period, the initiative has created a major positive impact nationwide by improving biodiversity, groundwater levels, crop production, and soil fertility. Plus there is a significant increase in land usage, labour employment and of course, farmer income.

Scalable solution to the groundwater crisis, tailor made for each terrain 

Conservation of water is the need for India to recover from its current groundwater crisis. The situation demands a practical and scalable solution. The Art of Living, under the guidance & inspiration of Gurudev Sri Sri Ravi Shankar, is tirelessly working towards the same and is also including the locals in the process. Working towards achieving its goal, The Art of Living has developed exceptionally effective methods such as The Art of Living JalTara. The organisation has developed many models to suit different terrains based on the research initiated and monitored by a strong technical team comprising competent geologists/hydro geologists, retired ISRO scientists, experienced civil engineers and IT experts with vast experience in research and application of geo-informatics.

The River Rejuvenation Project

The Art of Living Water Conservation Team was formed to mitigate the water crisis and develop a sustainable and long-term solution to revive dried-up rivers and conserve water. With meticulous planning, assistance from technical experts, and consistent efforts, the river rejuvenation team restored many rivers and other water sources like ponds, wells, canals, and temple tanks.

The process involves building different recharge structures. Working synergistically, these structures reduce the runoff velocity of rainwater, increase soil moisture, and reduce erosion. The natural process of groundwater recharge is accelerated. The base flow is prevented from flowing downstream and the water level on the upstream side is enhanced. Water is effectively conserved.

In the words of Sri Thiru S.A. Raman, District Collector and Magistrate, Vellore, Tamil Nadu, who was all praise for the project, "The water table in the region has risen by 12 feet - a fact verified by The Tamil Nadu Water Supply and Drainage Board. The local ladies who have contributed to this effort are proud of their contribution in the upliftment of their village. The success in Vellore has generated confidence in the project."

Expressing his opinion on the Naganadhi River Rejuvenation Project, Dr. K Satyagopal, former Chairman and Managing Director of Tamil Nadu Water Resources Conservation and River Restoration Corporation, says, "The contribution of The Art of Living in mobilizing the community, particularly women, is vital for the sustainability of the project. It also demonstrates how partnership with The Art of Living has brought out exemplary results for this Government project." 

The JalTara Initiative

This project is a pioneer flagship initiative of The Art of Living. It aims to achieve sustainable recharge of the groundwater table. The unique JalTara approach is to create recharge structures at the lowest point within an arable acre-plot of land, with two fruit-bearing trees on its sides, enabling rainwater to bypass the dense, impervious topsoil and recharge underground aquifers. 

The process lasts six months which includes training the ground teams; sensitizing and mobilizing the farmers; location identification and marking; building structures and planting trees on the sides of each structure. This is followed by tracking of the water level and diligent monitoring.

Sulabai Chavhal, a farmer from Jalna, Maharashtra, who has benefitted by JalTara says, "There was a lot of mud on my farm. Construction of The Art of Living Jaltara recharge structures absorbed excess water from my farm, which has increased crop production. Earlier, I hardly reaped a single bag of grains, but now my godown is full."

The project's impact is huge, with a 100% success rate. The average increase seen in the water table is 14 feet, in farmers' income it is 120%, in crop yield it is 42%. Crop spoilage due to water logging has decreased by 100%, the average increase in work availability year-long is 88%, and land usage (Rabi Season) is 58%. 

The Art of Living targets to scale the project massively in five years, impacting 1, 00,000 villages with 5, 00,000 recharge structures.

The team is consistently working towards achieving Gurudev Sri Sri Ravi Shankar's vision to bring about the positive change of making India water-rich. 

About The Art of Living - Social Projects 

The Art of Living, a non-profit, educational, and humanitarian organisation founded in 1981 by the world-renowned humanitarian and spiritual leader Gurudev Sri Sri Ravi Shankar. The organisation works closely with the Government of India to relieve the country from water scarcity through various water conservation projects. 

Follow us at: https://www.instagram.com/artofliving.sp/
Like us at: https://www.facebook.com/artoflivingsocialprojects
Tweet us at: https://twitter.com/artofliving_sp
Message us at: https://www.linkedin.com/showcase/artofliving-sp 

Media Contacts:
Shamika Gandhi
+91-9986557389 
[email protected] 

Photo: https://mma.prnewswire.com/media/2267534/Naganadhi_River.jpg
Logo: https://mma.prnewswire.com/media/1979631/AOLSP_logo_Logo.jpg

Modal title

Also from this source

Pioneering Sustainable Solutions: The Art of Living's 4R Approach

Pioneering Sustainable Solutions: The Art of Living's 4R Approach

Water, the elixir of life, is under severe threat worldwide, and India is no exception. Inspired by the world famous humanitarian and spiritual...

More Releases From This Source

Explore

Water Utilities

Water Utilities

Utilities

Utilities

Environmental Products & Services

Environmental Products & Services

Agriculture

Agriculture

News Releases in Similar Topics

Contact PR Newswire

  • +91 22-69790010

Global Sites

  • APAC
  • APAC - Traditional Chinese
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany

 

  • India
  • Indonesia
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland

 

  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • United States

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921
Global Sites
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • United States
+91 (0) 22 6169 6000
from 9 AM - 5:30 PM IST
  • Terms of Use
  • Privacy Policy
  • GDPR
  • Information Security Policy
  • Site Map
  • Cookie Settings
Copyright © 2025 Cision US Inc.