Culture Machine's 'Being Indian' and Quaker Oats Release a Thought-provoking Video to Make Festival Time More Meaningful

MUMBAI, October 24, 2016 /PRNewswire/ --

Featuring the Celebrated Chef Vikas Khanna, the Video Urges People to Pledge a Fistful to Feed a Child 

As the festive mood gathers spirit in the country, Culture Machine's digital channel 'Being Indian' along with Quaker Oats, have released a video 'Ek Muthi Sonu ke Naam' to urge people to pause and spare a thought to the millions of children who go hungry. The video is based on the vision behind the noble #QuakerFeedAChild initiative.

Shocking figures reveal that even today, hunger continues to remain the number one cause of death around the world with over 800 million people being chronically hungry. 'Ek Muthi Sonu ke Naam', from Being Indian and Quaker India, aims to make you sit up and take notice of this statistic.

Depicting the emotion of every mother's desire to make sure her child does not sleep hungry, this heart-wrenching video takes us through many homes depicting how much effort a mother puts into ensuring her child eats that one morsel of food. Yet, while a few mothers sing lullabies to cajole and feed their child, there are others who don't have anything to feed theirs. Showing us this disparity and pinching us where it hurts most, this eye-opening video will motivate you to do your bit towards eradicating hunger in whatever little way you can. The video ends with a call to action from famed chef Vikas Khanna to pledge to feed a child this festive season, giving details on how one can make a difference.

Deepika Warrior, Vice President - Nutrition Category, PepsiCo India, commented, "We believe that 'Ek Muthi' has the power to make a difference in people's lives. #QuakerFeedAChild is a social extension of what 'Ek Muthi' can do. The video articulates a powerful thought urging us all to make every festival more meaningful by simply pledging a fistful to feed a child."

Being Indian released a statement - "It is saddening that despite the progress made by science and technology, hunger still tops the reason for death today. Along with Quaker, we aim to enlighten people about this and inspire people to make a change in their everyday lives in a way to contribute to the society."

To everyone out there - let's make a change and aim to ensure no child goes hungry. If you haven't already watched the video, you must watch it here. 

Link: https://www.youtube.com/watch?v=GjCwKnMhp_A

About Being Indian 

Quirky, Indian, Observational and Youthful - that's Culture Machine's Being Indian for you in a nutshell. With over 1 million subscribers and 170 million views, Being Indian is one of the most popular youth entertainment channel today. It is a channel for the youth, of the youth and by the youth. A one stop shop for everything desi and cool!

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