Culture Machine's Digital Brand 'Blush' Wins Big This Award Season

MUMBAI, June 6, 2017 /PRNewswire/ --

Culture Machine's digital media brand 'Blush' has won big in the Branded Content category this season, taking home four awards for the video titled 'Is That You? | #ChangeTheRhyme' in the digital category (tactical film advertising, tactical branded content and entertainment, use of music for film advertising, non-fiction up to 5 mins) at the recent Kyoorious Awards 2017. It also bagged a Gold at the Abby's for best use of Branded Content and Silver for Best Social Media Strategy. The other wins in their kitty include, Silver for Branded Content at the Festival of Media APAC Awards 2017 and two Golds for Best Digital Branded Content and Best Digital Short Format at Talentrack Awards 2017. 

'Is That You? | #ChangeTheRhyme' continues to ask provocative questions, break the rules of beauty, and challenge the notion of 'ideal beauty' with this video released on Culture Machine's digital media brand 'Blush'. 

Siddharth Narula, Chief Revenue Officer, Culture Machine commented, "We have worked closely with some of the most established brands to build content which exemplifies their core thought. Culture Machine has always taken the less explored way and excelled at creating path-breaking content. Receiving adulation for our work motivates us to continue to create content par excellence."

Akanksha Seda, Creative Head, Blush - Culture Machine said, "Blush in one word stands for the 'fearless' Indian Woman. Fearless in her choices, her opinion, her relationships; and with herself. Our content resonates that philosophy which has often disrupted, and always questioned, video after video. 'Is That You? | #ChangeTheRhyme' has been the purest labour of love and proof of that fearlessness of voice and being. And when that voice is recognised, loved and supported thus, our job here is truly done. Humbled, thankful and raring for more."

Is That You? | #ChangeTheRhyme video link: https://www.youtube.com/watch?v=2XMKzhcDXPM&t=7s

About Culture Machine

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a digital media company whose mission is to use technology and storytelling to build great digital brands that people love. By combining cutting-edge technology with great content, it currently runs some of India's largest digital media brands and also licenses its core technologies to advertisers, media companies and agency partner's world-over. Culture Machine, a wholly-owned subsidiary of The Aleph Group, Singapore, has offices in India (Mumbai, Pune, Delhi, Chennai and Hyderabad) and the United States of America (California).
For further information, please visit: https://culturemachines.com/

Media Contact:
Upkar Singh
Culture Machine
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