CupoNation's #MeraMonsoonMood - an Interactive Challenge That Connects Customers to Brands via Their Mood

GURGAON, India, July 25, 2015 /PRNewswire/ --

CupoNation, a popular online coupons publishing platform in India and over 14 nations in the world, is hosting a fun and interactive Monsoon Challenge on their platform. This challenge, called the #MeraMonsoonMood is conceptualized to map monsoon moods of various people with top online retail brands, following which exclusive discounts are doled out to participants in the product category that is best associated with their mood.

#MeraMonsoonMood identifies around 7 moods that one experiences during the rainy days and correlates it to the relevant brand, creating a brand affinity in the mind of the user. So, the next time one is feeling romantic the user would be instantly reminded of the exclusive coupons from Jabong. Similarly, a foodie will be reminded of Foodpanda, a lazy person of the new couch he should get from Fabfurnish, a photography enthusiast of Shopclues, a lover of long drives of Uber, a fitness freak for all seasons of Healthkart and of course the shopaholic of eBay.

In contrast to CupoNation's previous campaigns, the innovative marketing approach, like the integration of Dubsmash video of popular celebrities has been the highlight of this campaign so far. For making this fun challenge grander, CupoNation associated two distinguished celebrities, Jwala Gutta (International badminton player) and Ranjini Haridas (Popular South Indian anchor and actress). The Dubsmash video of both the celebrities singing out for CupoNation as being a part of #MeraMonsoonMood challenge has already been receiving massive engagement on social media channels.

Within a few days of announcing the challenge, the campaign has generated buzz with lot of people participating in the challenge and enjoying the unparalleled online discounts in product categories that perfectly matches their monsoon mood as well.

Commenting on the launch of #MeraMonsoonMood, Chandan Luthra, Country Head, CupoNation, said, "CupoNation endeavours to help consumers save money, and monsoon being not a very favourable time for shoppers to go out and shop, is one of the most crucial time when shoppers yearn for best rebates. So, we thought of propelling this fun-filled quiz challenge to engage and make our customers happy. It is all about understanding unique consumer demands and offering them what they actually yearn for. We are focused on becoming a more youth-oriented dynamic brand and want to connect to our audience in a better way through these fun filled campaigns."

About CupoNation  

CupoNation is an incredibly hassle-free couponing website with millions of latest active coupons for the most reputed e-commerce/business websites published to be used for free. It was founded by Adrian Renner, Andreas Fruth und Gerhard Trautmann in 2012. Ever since, CupoNation has been successfully ascending as one of the most reliable coupon distributers around the world. The site operates its online couponing portals in more than 14 nations across the globe, including Germany, Sweden, Norway, France, Russia, Australia, Singapore, and India. CupoNation endeavours to cater the saving necessities of millions of online shoppers.

For more information: visit http://www.cuponation.in/

Media Contact:
Shipra Jena
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Cuponation India