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Currencies Direct to Launch FX Payments to E-commerce in India


News provided by

Currencies Direct

06 Jul, 2018, 09:00 IST

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Currencies Direct (PRNewsfoto/Currencies Direct)
Currencies Direct (PRNewsfoto/Currencies Direct)

MUMBAI, July 6, 2018 /PRNewswire/ --

Currencies Direct today announces the launch of its INR payment service in India. It is one of the first FX providers in the region to successfully provide international payments in INR. Currencies Direct's immense expertise, experience and technology platform will help to support the ever increasing cross-border e-commerce trade in India.

     (Logo: https://mma.prnewswire.com/media/714838/Currencies_Direct_Logo.jpg )

The Currencies Direct service will enable Indian online sellers to remit their funds quickly and securely using local currency. Indian online sellers will be able to use Currencies Direct's cross-border expertise and speed to remit their revenues earned overseas with competitive and transparent foreign exchange rates at no hidden fees.

The growth of Indian businesses selling goods online continues at a significant rate with Amazon[1] reporting that Indian exporters using its platform saw a 224% business growth rate in 2017 with sellers in India shipping 90 million products to customers in countries including Spain, Japan, the USA and Mexico during the same period.

Currencies Direct has immense expertise in the region having had a presence in India since 2007 with 200 staff housed at Lotus Corporate Park, Goregaon (East) in Mumbai. All sellers will be supported with a dedicated customer service team online and on the telephone with staff speaking in Hindi, English, Marathi and Gujarati.

Ruchi Arora, Managing Director, Currencies Direct in India comments on the launch, "Online sellers in India have been crying out for a fast, efficient FX service that allows them to receive payments in INR. Something that many other providers have only talked about launching. With the number of online sellers in India growing exponentially we are delighted to be able to offer such a service. We believe that our service will help to drive the growth of local businesses, not just in terms of increased employment but also expansion globally. Our new service will alleviate the barriers to international trade with the biggest concern being how to repatriate diverse earnings into Indian rupees without hefty conversion charges destroying their profit margins."

The new service allows Indian online sellers: 

  • The ability to collect funds from international markets in multiple currencies (USD, EUR, GBP, JPY, CAD)
  • Flexibility to hold funds or withdraw them when one needs to
  • Convert sales revenue to rupees and receive the funds the next day
  • SMS and email notifications of credit

[1] https://economictimes.indiatimes.com/news/economy/finance/indian-exporters-on-amazon-saw-224-growth-in-business-in-2017/articleshow/63304587.cms

About Currencies Direct 

Established in 1996, Currencies Direct was the first non-bank foreign exchange provider in Europe. Today Currencies Direct has helped over 200,000 customers, offering straightforward payments solutions to businesses wanting to access new markets and tackle the complexities of currency exposure. Winning Consumer Champion of the Year at 2017’s Money Age Awards, Currencies Direct stands out in the foreign exchange industry for its unique combination of payments technology and personalised support from a team of experienced professionals. For more information, visit currenciesdirect.com/business.

Media Contact:
Emma Thyer
[email protected]
+91-22-67369898
Marketing Manager
Currencies Direct

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