Cuspera Launches Wyz™, an AI Advisor, to Help Business Managers Discover Best Software Products for Their Unique Needs
BANGALORE, March 5, 2020 /PRNewswire/ -- Cuspera.com, an artificial intelligence-based platform, today launched a unique AI-based advisor Wyz™ (pronounced WISE) to help business managers discover software solutions specific to their business need and context. Discovery of right-fit software product takes anywhere between three months to a year, with Wyz™ this is now reduced to a few minutes. Wyz™ also reduces the risk of a wrong selection.
Wyz™ guides the business managers by asking intelligent, relevant, and personalized questions to understand the business need. Wyz™ leverages the Cuspera AI engine to find a list of software products proven in a similar business setting and matching the business need. Cuspera's patent-pending AI engine is powered by NLP technologies such as topic detection, sentiment analysis, and ML algorithms based on semi-supervised learning to identify business needs, score and match them with products.
Subrahmanyam Vempati, Co-Founder and CEO of Cuspera, popularly known as Subbu, said, "Cuspera is conceived based on the pain points I had personally faced as a Corporate VP at HP. My success was limited by our ability to find and deploy the right software in a continuously evolving business landscape. At Cuspera, we are on a mission to equip the business managers to digitally transform their businesses by enabling faster software selection."
Accelerated business cycles and digital transformation pressures have compelled business managers to now make software purchase decisions frequently. In 2020, in marketing function alone, business managers are expected to spend upwards of $120 billion[1]. This is in spite of 94% of them abandoning their software buying effort in the past[2]. With Wyz™, business managers now have a trusted AI advisor to help them research and discover the right software products to buy.
Krishna Prasad Chitrapura, Co-Founder, Cuspera, said, "We live in a world of hyper-specialized software solutions. Our AI-based algorithms crunch vast amounts of unstructured data from a large, diverse set of public information sources such as blogs, reports, reviews, patents, and vendor-related data to profile software products, their use cases, and their deployments."
Cuspera.com has over 16,000 marketing and sales-related software products with 50 million referenceable data points by 1.5 million peers and experts in 40 industry verticals. This data powers the personalized recommendations, tailored to the specific need of the business manager.
To date, Cuspera.com has been used by over 50,000 business managers, mainly from the USA, Canada, UK, and Germany. It is backed by leading angel investors such as Raul Vejar, Bhupen Shah, and Peter van der Fluit. Bhupen Shah, Angel investor and co-founder of Sling Media, said, "I am a big believer in Cuspera's mission to empower business managers to select software to suit their particular needs. Wyz™ is a wonderful step in realizing that mission."
About Cuspera (www.cuspera.com):
Cuspera is co-founded by Subbu Vempati and Krishna Prasad Chitrapura. Between them, they have over 50 years of combined experience in companies such as HP, Yahoo! Labs, IBM Research. Krishna Prasad is an acknowledged AI expert with over 25 patents and publications in top peer-reviewed conferences to his credit.
Cuspera was founded in 2017, with offices in Santa Clara (USA), and Bangalore ( India). The company currently has 20 employees, most of whom have a deep background in ML/AI, both as researchers and practitioners.
[1] Martech: 2020 and beyond, BDO, Oct 2019 https://bit.ly/2TaFuiQ as seen on March 3, 2020.
[2] Gartner Blog: by Hank Barnes https://gtnr.it/38oDacu, as seen on March 3, 2020
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