DataCash Announces Global Partnership With Swiff to Deliver White-label Mobile Point of Sale Solution to SMEs via Bank Partners

LONDON, October 8, 2013 /PRNewswire/ --

Banking partners to benefit from innovative m-commerce card payment solution making digital payments a reality for their SME merchant base.

DataCash, a MasterCard company, has today announced a new partnership with Swiff, the flagship brand of SCCP Group, that delivers white-label mPOS solutions to bank partners, allowing them to add a further, 'quick to market' payment service to their portfolio for the burgeoning global SME market.

The Swiff Pay solution is comprised of a secure plug-in card reader dongle, which is compatible with smartphones and tablets including Android and iOS devices. Powered by a downloadable app, which connects the dongle and web-enabled device to the DataCash payment gateway, the solution facilitates card-based payment authentication on the move. SME merchants are then able to accept bank level secured transactions including MasterCard, Visa, American Express, Diners and JCB from their devices (See how it works video here).

Banks can adopt this outsourced technology solution while retaining brand consistency. In turn, their SME clients can expand their payment acceptance options and generate cashless credit and debit card transactions in an affordable, safe and secure payment environment.

"We are delighted to be working with DataCash to be able to deliver innovative digital payments mechanism and ensure that the bank and their merchants benefit from a reliable, robust and secure payment experience." - Etienne van den Bogaert, Chief Technology Officer at Swiff.

The SME market continues to be an important growth segment for the world's economy, representing 350 Million businesses globally^[1], with a market value of $698 Billion^[2], annual growth on average at 13.8%^[2] and a potential card based spend at $5.1 Trillion^[3].  Ensuring SMEs have access to the most convenient, secure and practical payments instruments to maintain safe commerce and accelerate growth is instrumental in DataCash's strategy to promote a great digital payments experience for everyone, everywhere.

 "As a MasterCard company, we are committed to delivering and supporting the most innovative payment technologies and our partnership with Swiff is testament to this. This new technology both strengthens our White Label Payment Gateway service for our global partners and furthers the adoption of digital payments in the important SME segment." - Ajay Bhalla, president at DataCash

White Label Payment Gateway services from DataCash?

Powered by DataCash, the white label offering enables global banks and processors to leverage the benefits of the DataCash Payment Gateway, currently used by some of the world's most recognisable brands in the gaming, travel, retail and finance sectors.

The White Label Service will allow banks and processors to retain greater control of the flow of the e/m-commerce value chain by offering merchants a range of capabilities. Find out more here.

About DataCash

Founded in 1996, DataCash Group Ltd (part of MasterCard Incorporated) provides multi-channel global payment processing services and advanced fraud prevention and risk management solutions to merchants and banks. As a global partner to some of the world's most recognisable brands in the gaming, travel, retail and finance sectors, DataCash combines smart thinking and an end-to-end solution to help its customers transcend the complexities and expense associated with payment processing. Advanced technology from DataCash enables customers to accept and process payments in over 177 currencies, from over 45 brands across e-commerce, m-commerce channels and cardholder present channels - with the security and confidence of tools tailored to meet exacting and expanding business needs. DataCash customers protect their brand and reputation, enhance end-user experience and capitalise on new global market opportunities.

About Swiff by SCCP Group

Swiff is the world's first white-label mobile payment platform that offers a patented, bank-standard security. Through Swiff's suite of m-commerce solutions (Swiff Pay, Swiff mWallet, Swiff Authentication, etc.) this innovative and unique technology provides financial institutions and merchants the tools to roll out mobile strategies that enable bank-level secured, authenticated transactions.

Footnotes

[1] Moya Marsh, 2011

[2] Glenbrook 2011

[3] Kaiser Associates 2011