BENGALURU, March 15, 2016 /PRNewswire/ --
Vizibl From Datawrkz Helps Hopscotch Add New Customers, Reduce Cost of Sales
Datawrkz, one of the fastest growing advertising technology providers in India, is pleased to announce that it has recently signed on Hopscotch, India's most trusted online kids' fashion store, as a new client. Hopscotch, who recently raised their Series C round of funding, engaged Datawrkz to give impetus to its prospecting and lead generation campaigns by using Datawrkz's unique online advertising platform, Vizibl.
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"Vizibl is an ideal tool for e-commerce brands looking to bring in new users and grow their customer pool through relevant online ads and precise targeting," says Senthil Govindan, CEO, Datawrkz. "We have already seen a reduced bounce rate and a much lower cost of acquisition, with a dramatic increase in the number of new users. Vizibl has given Hopscotch access to the largest programmatic exchanges in the world, enabling them to get more conversions through a broad range of tactics."
"For any e-commerce firm, adding new customers is essential. As you become more mature, this growth can slow if you rely only on channels such as search and social. In order to maintain the rapid pace of new customer acquisition that is critical for our business, we turned to Datawrkz to tap the display marketing channel," says Aranya Choudhury, Manager - Customer Acquisition, Hopscotch. "By leveraging their platform Vizibl, we have seen a significant uptick in fresh audience. What has made the channel scalable for us is that Vizibl has been able to hit our Cost Per Acquisition benchmarks."
Vizibl is a self-serve, online advertising platform with best-in-class adtech capabilities. With no monthly minimums or long-term lock-in, Vizibl makes it easy and attractive for e-commerce companies and agencies to drive large-scale online campaigns with complete transparency.
About Datawrkz:
Incorporated in 2013, Datawrkz is a digital marketing partner for agencies and brands. Datawrkz is headquartered in Singapore with a strong presence in the US and India. The company specializes in identifying relevant audience in real time for advertisers. Datawrkz also works with publishers to help them increase the revenue they can make through the traffic visiting their website. Its core team of data analysts is skilled in sifting through data points in the tens of billions to improve results for both advertisers and publishers. For more information, please visit http://www.datawrkz.com.
Media Contact:
Varun Devaraj
[email protected]
+91-9108270248
Business Manager
Datawrkz
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