BENGALURU, March 1, 2016 /PRNewswire/ --
Datawrkz Leverages its Vizibl Platform to Help Craftsvilla Improve Online Targeting
Datawrkz, one of the fastest growing advertising technology providers in India, is pleased to announce its new client, Craftsvilla (Series C funded), India's largest ethnic store. Datawrkz has been hired by Craftsvilla to intensify its online marketing efforts and to leverage Datawrkz's Vizibl platform to help Craftsvilla better target its audience online.
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Vizibl, developed by Datawrkz, is a self-serve, online advertising platform with programmatic buying capabilities. Among other benefits, Vizibl allows brands to dynamically re-target users based on the depth of a web page, product views and how recently a user visited the site.
"We are very excited about working with Craftsvilla," says Senthil Govindan, CEO, Datawrkz. "Vizibl is a unique blend of advertising technologies that gives clients complete control and transparency. Datawrkz's managed services option allows clients to tap our well-honed data analysis team to guide them through the online advertising ecosystem. Craftsvilla has already seen a huge jump in their conversion rate and CTR, while their Cost Per Acquisition has drastically reduced."
"We decided to use Vizibl for our display marketing needs. Vizibl has given us complete transparency into costs; the detailed reporting that helps us towards optimising our marketing metrics," says Pratik Shah, VP Marketing, Craftsvilla. "We also decided to leverage Datawrkz's managed services. Their account management team is hands on and is commendable for their quick understanding of our business, knowledge about adtech and data analysis capabilities, and are helping us better our metrics every day."
Vizibl is a Pay-As-You-Go Demand Side Platform that makes programmatic advertising easy and attractive for e-commerce companies by leveraging best-in-class competitive technology to drive large-scale online advertising campaigns.
About Datawrkz
Incorporated in 2013, Datawrkz is a digital marketing partner for agencies and brands. Datawrkz is headquartered in Singapore with a strong presence in the US and India. The company specializes in identifying relevant audience in real time for advertisers. Datawrkz also works with publishers to help them increase the revenue they can make through the traffic visiting their website. Its core team of data analysts is skilled in sifting through data points in the tens of billions to improve results for both advertisers and publishers. For more information, please visit http://www.datawrkz.com.
Media Contact:
Varun Devaraj
[email protected]
+91-9108270248
Business Development Manager
Datawrkz
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