NEW DELHI, February 24, 2016 /PRNewswire/ --
Dettol Gold - an Innovative Product Solution Offering Best Ever Protection Against Germs and New-age Illnesses
Considered as the gold standard in germ protection, Dettol has further strengthened its legacy of product innovation and commitment towards improving the health and hygiene of consumers by launching Dettol Gold, an innovative range, which offers 100% better protection ever against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two exciting variants - Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world-class sensorial experience.
(Photo: http://photos.prnewswire.com/prnh/20160224/10140879 )
With over 80 years of strong heritage in product innovation and creating new categories in the country, Dettol has remained true to its core of germ protection. Consistently ranked amongst the most trusted brands in the country, Dettol has educated over 10 million mothers and children on the importance of hygiene and sanitation through mass campaigns. In 2014, these efforts were scaled up as a part of Dettol Banega Swachh India campaign to support the Swachh Bharat initiative of the government.
Talking about the launch, Mr. Arjun Purkayastha, Marketing Director - Dettol, Developing Markets at RB, said, " With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new-age illnesses. To combat such situations, we require an innovative product solution, which is far more superior and our Dettol Gold range offers that 100% better protection against germs and new-age illnesses."
The Dettol Gold soap bar is available in variants of 50 grams, 75 grams and 125 grams. On the other hand, Dettol Gold liquid hand wash is available as 250 ml pump and 185 ml pouch. There is an introductory launch promo offer on the Dettol Gold range.
Two new TVC, conceptualized by McCann have been launched on TV and digital mediums to highlight the need of a superior anti-bacterial solution with the rising new-age illnesses.
To watch new Dettol Gold TVCs, visit - https://www.youtube.com/watch?v=uGpi1-Ds5SE
Television Commercial Credits
Project Title: Dettol Gold Launch
Creative Agency - McCann
Chairman & Chief Creative Officer - Prasoon Joshi
National Creative Director: Prateek Bharadwaj
Executive Creative Director - Tarvinder Singh
Sr. Creative Director - Prashant Sharma
Account Management - Nutan Sooda, Karun Arora, Abhishek Walia, Udisha Singh
Strategic Planning - Jitender Dabas (EVP, Planning), Vibha Gupta (Planning Director)
Agency Producer: Jeet Kalra, Ankur Mondal
Director - Rajesh Saathi
Producer- Harish Nambiar, Lisa D'costa
Executive Producer - Ankita Malhotra
Production House - Keroscene Films
DOP - Zainuddin Mohammed (Din)
About RB:
RB* is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands of Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. At the start of 2014, RB had 43% of its core revenues coming from its 2 emerging market Areas and 57% from its developed market Area; 72% of core revenues came from the health and hygiene categories of the portfolio.
Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity's largest FMCG global partner, with a new partnership vision to radically reduce the world's second biggest killer of under-fives, diarrhoea. Overall RB wants to reach 200 million people to improve their health and hygiene behaviour.
For more information visit http://www.rb.com
*RB is the trading name of Reckitt Benckiser group of companies
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