KERALA, India, August 7, 2013 /PRNewswire/ --
More and more theatres in India are discovering the benefits of high-end sound platforms, like Auro 11.1 by Barco, to differentiate themselves from the competition. Next up is the new Dhanya Theatre − from the Dhanya & Remya theatre complex located in the town of Kollam and owned by the Muthoottu Mini Theatres group. On 7 August, the theatre is opening its first Auro 11.1-equipped facility. Being the first to install this sound system in India's Kerala region, the Dhanya Theatre lives up to its promise to consistently offer its audience the best possible cinema experience.
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Traditionally, India has always been a major regional center for film, supported by a vast film-going public and a movie industry that ranks amongst the largest in the world. As a consequence, competition between multiplex cinemas is fierce. Providing audiences with an immersive auditory experience in addition to crisp clear images has proven to be a powerful tool for differentiation.
Total immersion
"With Auro 11.1, we are aiming to reach the level of perfection in sound that we'd already achieved in imaging," says Mr. Abel Garamhegyi, Vice-President Sales-MEAI and Region Managing Director at Barco India. "The reason for this is that people are driven by both sound and pictures, so we need both to create a total impression. And it works: bookings for Auro 11.1 halls are much higher than the industry standard 5.1."
Always looking for ways to improve the movie going experience of Dhanya & Remya Theatres, Mr. Roy M. Mathew, Managing Director at Muthoottu Mini Theatres, instructed sound engineer Mr. Baburaj to investigate new sound and projections systems that could be installed in the new theatre complex in Kollam. In Chennai, Mr. Baburaj visited GM Audio and an Auro Theatre to witness the Indian blockbuster Vishwaroopam in Auro 11.1. "I was astonished by the immersive experience that ensued," says Mr. Baburaj. "It didn't take long to realize that this platform could give us the best possible performance at an affordable price. On top of that, it is easy to use and the implementation can happen really quick, without any show losses." Soon after the demo, Mr. Mathew contacted the people at GM Audio again to conclude the contract and install Auro 11.1 sound solution at the Dhanya Theatre in Kollam.
Sound investment
By using a minimum number of speakers to create a 3D sound experience, Auro 11.1 by Barco proves to be a cost-friendly solution as well. "GM Audio has installed Auro 11.1 at more than 10 cinemas so far," said Mr. Giri, Managing Director, GM Audio. "In many cases the original layer of speakers can be reused and the additional surround speakers can be wired in groups instead of independently. As a result, the additional cost is kept low while, at the same time, reflective sounds can resonate in a bigger area of the auditorium. Furthermore, the added height and overhead layers enable sound mixers to move objects around in space, thus creating a lifelike acoustic experience."
About Muthoottu Mini theatres Pvt Ltd- Dhanya & Remya Theatre Kollam
The Muthoottu Mini Theatres Pvt Ltd group was established in 1980 and consists of 10 theatres: Dhanya & Remya Trivandrum, Dhanya & Remya Kollam, Dhanya & Remya Kottayam, Dhanya & Remya Changanassery, Dhanya & Remya Pathanamthitta. The Dhanya /Remya Theatre complex in Kollam has been active in the exhibition field for more than 11 years. Located in the State of Kerala -India, it is designed to treat 750 movie goers at a time to the best possible cinema experience. True to its pioneering spirit, Dhanya & Remya Theatre is always looking for the latest technologies in picture, sound and comfort.
About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.
About Auro Technologies
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system has been designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.
© Copyright 2013 by Barco
Primary Media Contact: Pradeep Singh, [email protected], 91-120-4020454
Secondary Media Contact: Eti Gupta, [email protected]
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