MUMBAI, June 6, 2018 /PRNewswire/ --
Diageo Reserve is here with the India edition of the industry's acclaimed bartending competition - Diageo Reserve WORLD CLASS 2018, with well-articulated themes of Signature Concept and Resourceful Bartender for this year's competition. In the last few months, over 250 bartenders from India participated in the competition and underwent gruelling modules involving creativity, ingenuity, speed, agility and battled it out at the Regional Finals last week across Delhi, Mumbai, Bangalore and Kolkata.
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Diageo Reserve World Class 2018 is proud to announce the top 12 finalists, who will compete at the National Finals in New Delhi on 25th & 26th June, 2018. The winner of WORLD CLASS 2018 in India will represent the country at the World Class Global Finals in Berlin this October.
Top 12 Finalists for World Class 2018 - India:
A training and advocacy program as well as a competition, Diageo Reserve World Class has educated and inspired over 300,000 bartenders in 60 countries all over the world since its inception in 2009. Pioneering the quaint culture of fine drinking around the world, the contest presents an exclusive global platform, intending to encourage and further magnify the talent of local bartenders. This year the modules selected for the competition are Signature Concepts and the Resourceful Bartender. Signature Concepts is designed to help bartenders create a unique experience for their venue using mapping techniques and incorporating all the five senses and make a drink that represents their unique creativity. The Resourceful Bartender module focuses on sustainability in bartending by reducing waste and energy consumption and applying a zero waste attitude to bartending and participants were encouraged to make minor changes that will help reduce carbon-footprint.
The 12 apt contenders have been hand-picked by a team of accomplished judges comprising of Diageo Reserve Brand Ambassadors - Jamie Walker, Andrew Young, Brandon Toborg and Zachary Abbott. The contenders were effectively scored on their knowledge, bartending technique, creativity and the ability to deal with pressured situations. Coming in from various parts of the country, right from Delhi to Bangalore, the finalists exhibited cutting-edge novel innovations in their cocktail recipes and displayed exquisite skill in the craft.
Commenting on this competition, Shweta Jain - Vice President Luxury Commercial & Key Accounts, Diageo India said, "Diageo Reserve World Class is the industry's biggest and most prestigious bartending competition. With Resourceful Bartending as our core theme for World Class 2018, we want our participants to understand the importance of the three things people most people don't expect in cocktail culture - the environment, the service and most importantly the quality of the drinks. We are very excited to represent the best bartender in Berlin for the World Class Global finals 2018."
All the cocktails made through the competition were made using premium brands like Talisker 10YO, Johnnie Walker 18YO, Tanqueray No. 10 and Ketel One from Diageo's Reserve portfolio.
'Drink Responsibly'
About WORLD CLASS
WORLD CLASS is on a mission to inspire people to drink better and create unforgettable experiences in the process. Whether at home or in a bar, WORLD CLASS encourages consumers to think and care about fine drinking in the same way they care about fine dining.
WORLD CLASS has supported, trained and inspired over 300,000 bartenders across the globe over the past nine years, while partnering them with the world's finest spirits - the Diageo Reserve collection. WORLD CLASS is also the authority on the drinks industry that consumers look to for the information on the latest drinks, trends, cocktail recipes and industry insight.
WORLD CLASS hosted the 'WORLD CLASS Bartender of the Year' - the world's biggest bartending competition. After local competition around the globe, 55 of the world's finest bartenders have arrived in Berlin to compete to be crowned the world's best bartender.
About Diageo Reserve
Created in 2004, Diageo's Reserve division focuses on the global luxury opportunity, bringing together brands built on strong heritage, craftsmanship and authenticity. This luxury portfolio consists of Johnnie Walker Blue Label, Ciroc, Don Julio, Tanqueray No. TEN, Ketel One Vodka, Zacapa, Bulleit and a fine collection of Single Malts. The Reserve portfolio accounts for 16% of Diageo's total sales and has grown by 7% this financial year.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff and Ciroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (LSE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands and performance, visit us at http://www.diageo.com. Visit Diageo's global responsible drinking resource, http://www.DRINKIQ.com for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere
For further information please contact:
Diageo India:
Prerana Sitaraman
+91-9916970010
[email protected]
Genesis Burson-Marstellar
Reema Shah
+91-8879057785
[email protected]
Hina Thadani
+91-9773818904
[email protected]
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