Dr. Raman Singh, the Most Active CM on Social Media, Reports Konsole Indya

RAIPUR, India, February 27, 2017 /PRNewswire/ --

Social Media has emerged as an important tool for political leaders to converse with masses. With some powerful platforms like Facebook, Twitter etc., it has become easier for these leaders to interact and connect with the public and to announce the government policies and plans. Some of them have nailed the art of social media engagement, with an amazing mix of personal feelings, nationalist pride and smart positioning. 

Since different states have different sizes, a direct comparison based on total Facebook likes is not a good parameter to compare political leaders. In this context, Konsole Indya, a leading digital marketing agency in Central India, has devised a framework to identify the most active Chief Minister of the nation on social media. The firm has identified 5 metrics to measure social media score card of any political leader. They include the following:

- FB Conversion: Total FB likes as a percentage of urban population of the state

- Activity: No. of daily posts as an indicator of activity of the leader

- Innovation: No. of social media activity as an indicator of innovativeness of a leader

- Response: No. of average likes as an indicator of response by audience

- Endorsement: No. of comments and shares as an indicator of engagement and endorsement of a leader

Based on above framework, a very objective analysis of different political leaders can be done.

Rajasthan's CM, Vasundhara Raje leads the list with about 42% of follower base from urban population, her online initiatives such as E-Mitra Mobile App, Rajelection Mobile App, RSRTC(e-ticketing mobile app) also generates a good amount of engagement on her page.

Another popular leader in the world of social media is Chhattisgarh's CM, Dr. Raman Singh, who has been active on Facebook for nearly 5 years. Recognizing Facebook's potential CM, Dr. Raman Singh has taken a number of online initiatives to directly engage with the citizen that ultimately makes him one of the most active Chief Minister of the nation. Such initiatives include Chhattisgarh Jan Sampark Mobile App, DPRCG Mobile App, Citizen Cops Mobile App, E-Government App, E-Jandarshan Mobile App, Raman App, Live feed on Social Media, Facebook Q&A session, Budget Online, Digital Army etc. These online initiatives have helped Dr. Raman Singh grab a number of audience's attention. Singh engages his audiences with about 2-3 average daily posts that garner about 5-10 thousand average post likes and 107 average shares. People actively participate in his page updates and share their views on day-to-day functioning of the government that generates an unmatched page engagement of about half a million every month.

About 20% of Chhattisgarh's urban population is engaged with Singh's regular updates, leading to about 1.2 million follower base on Facebook alone. This massive social media outreach makes him the 2nd most followed Chief Minister on urban population.

Madhya Pradesh's CM Shivraj Singh Chauhan is no behind when it comes to social media activity. His online initiatives include E-Vidhan, Land Record MP, MP NHM, MP ELEC, Discover MP, M Siksha Mitra. Apart from the initiatives, he updates about 8-9 average daily posts that lead to about 4-7 thousand of average post likes and 144 average post shares. His presence on the Facebook connects about 19% of MP's urban population.

Uttar Pradesh's CM is 4th in the line with 13% of follower base, followed by Nitish Kumar with 12% of urban population, with only 2%; Vijay Rupani and Manohar Lal Khattar are on the 8th and 9th positions respectively.

Understanding the potential of social media platforms, political leaders are leveraging these platforms to the fullest. The way Dr. Raman Singh, Shivraj Singh Chauhan, Vasundhara Raje etc. are using social media to reach out the last man in the row is exemplary for all other leaders.

References: 

Dr. Raman Singh: http://www.facebook.com/drramansingh.official

Shivraj Singh Chauhan: http://www.facebook.com/ChouhanShivraj

Vasundhara Raje: http://www.facebook.com/VasundharaRajeOfficial

Manohar Lal Khattar: http://www.facebook.com/manoharlalkhattar

Devendra Fadnavis: http://www.facebook.com/devendra.fadnavis

Akhilesh Yadav: http://www.facebook.com/yadavakhilesh

Nitish Kumar: http://www.facebook.com/NitishKumarJDU

Vijay Rupani: http://www.facebook.com/vijayrupanibjp

Laxmikant Yashwant Parsekar: http://www.facebook.com/laxmikantparsekarofficial

About Konsole Indya: 

Konsole Indya is a part of Konsole Group headquartered in Raipur, Chhattisgarh. It is a part of one the leading digital media company in central India. Konsole Indya is pioneer of Mobile Communication in Chhattisgarh that started way back in 2008. Since then it has emerged and diversified into various verticals, online research and survey being one of the many.

Media Contact:
Nitesh Jaiswal
[email protected]
+91-7869965304
Konsole Group