Drishti Enters Into Strategic Alliance With PRTA to Expand Operations in Australia

GURGAON, India, April 2, 2012 /PRNewswire/ --

Drishti-Soft makes further inroads into the Australian market by partnering with PRTA, a leading ITES company. The latter had been using Drishti's Ameyo solution for over a year and are excited at the prospect of venturing into a lucrative new venture with the leading CIM technology innovator.

Speaking about the partnership, Mr. Damon Bromley, MD, PRTA says, "As a growing ITES business we were in the market for a technology platform to support various elements of our business operations. PRTA is a marketing agency with a thriving contact centre and we were thoroughly impressed with Drishti's dynamic and feature-rich solution. Having utilized Drishti's Ameyo suite to support our core operations for more than a year, we can confidently stand behind Ameyo as an industry-leading solution. Ameyo has delivered and redefined our expectations on contact centre solutions. The Australian market is cluttered with legacy contact centre solutions and we see this as an opportunity to expand Ameyo's influence in Australia. We at PRTA are excited to announce our strategic collaboration with Drishti and look forward to becoming partners in growth."

Sachin Bhatia, VP-Business Development, Drishti-Soft further adds, "Australian businesses require a technology that can provide process optimization while matching their continuous growth. Legacy systems are unable to provide the flexibility and cost-efficiency to address these requirements. With the experience of PRTA, we are in a position to capitalize on this opportunity and expand our presence throughout the domestic market."

Australian businesses are looking to implement ICT in more creative ways to maintain their growth, provide differentiators for competitive advantage and to improve process productivity. Current legacy solutions cannot deliver the required value-addition and cost-efficiency required, and hence the need for an IP-based solution. Ameyo brings an innovative approach and Service Oriented Architecture (SOA) that simplifies communication processes, increases development & deployment speed, and provides flexibility while reducing IT costs. 

About PRTA:
Positive Response Telemarketing Agency or PRTA is a reputed telemarketer and response management solutions provider. Established in 2003 with headquarters in St Leonard's, Australia; PRTA has grown into a dedicated outbound call centre. Its service portfolio talks about over 250 successful campaigns delivered across key vertical markets including energy & utilities, transport & logistics, media and communications, pharmaceutical, finance, automotive and franchising sectors. With technology platform consisting of best solutions in market, PRTA has the expertise to deploy and deliver a wide variety of client processes. 

About Drishti:
Drishti is a leading provider of contact center software and enterprise communications applications. Drishti offers communications solutions that empower enterprises to dynamically manage business processes, interactions, workforce and service levels on emerging unified communications (IP Telephony, unified messaging, conferencing, presence management, and application collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a Service). Cutting-edge technologies from Drishti have been designed to add value to the businesses and pave way for a structured growth.

Primary Media Contact : kishore Daswani, [email protected], 91-0124-4771000