Duroflex Launches Energise Range of Mattress in Partnership With Royal Challengers Bangalore

BANGALORE, May 18, 2017 /PRNewswire/ --

Introduces Products Designed by Foley Designs

Duroflex, India's largest manufacturer of sleep and comfort products, have launched the first-ever designer mattress, Duroflex Energise range in India with their official sleep energising partner RCB (#EnergisingRCB) in Bangalore today. RCB players Chris Gayle, Tymal Mills, Mandeep Singh, Kedar Jadav, Yuzvendra Chahal and Shane Watson launched the mattress range. In an interactive session with the audience, the players spoke about the importance of sleep for a sports person for recovery.

"We are very happy to have had Duroflex as a partner this T20 season. A good night's sleep is critical for every sports person to be truly recharged and hence we hope their stunning new Energise range finds strong fans among people with active lifestyle, starting with the RCB team," said Amrit Thomas, Chairman of Royal Challengers Bangalore.

Hinged on innovation and constantly investing in R&D, Duroflex engages with world-acclaimed sleep scientists to meet the sleep needs of the modern, active individuals with challenging lifestyles. Research clearly indicates that most consumers complain about waking up to the feeling of insufficiently recharged to kick start the day. Even individuals, who led fairly active lifestyles and ate right complained about the lethargy they experienced when they wake up.

Duroflex Energise range of mattress has three critical innovations that deliver the most energizing sleep experience.

Mr. Mathew Chandy, MD, Duroflex Private Limited said, "Our latest mattress range Energise is a truly revolutionary product in the category. It embodies our passion for innovation, sleep R&D and meeting consumer needs. It is the only mattress out there built to ensure you wake up feeling energised and this is done through technology unique to Duroflex. In another category first, Energise is also India's first designer mattress."

Every mattress in the Energise range is built in with the ACTIVE NRG layer. This innovative layer ensures optimum pressure distribution across the body resulting in the best resting position, improved circulation and muscle relaxation. Energise also incorporates, Duroflex's exclusive QUBE cell technology. The unique combination of the high density and high resilient foam in QUBE Cell gives the twin benefits of plush feel and perfect body support. The cube structure enables good air circulation keeping the mattress fresh and clean.

Duroflex takes a step ahead in ensuring the right built for the mattress. They have incorporated Phase Changing Material or PCM incorporated in the mattress that regularizes human body temperature to the recommended level, ensuring the deepest satisfying sleep.

Energise mattress range is India's first designer mattress with signature aesthetics by the world-renowned Foley Designs. The patterns and colour palate on the mattress has been conceptualized thematically around fitness and energy.

There are 7 mattresses in the Energise Range- NRG 40, NRG 20, Revive, Active, Evoke, Endure and Velocity. It will be available in authorized retail outlets from 15th of June, 2017.

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Trigam Mukherjee
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The Prophets
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