Emmi-dent Ultrasound Toothbrush Launches New Version

MUMBAI, November 14, 2013 /PRNewswire/ --

A Special Edition Designed for Those With Braces

Emmi-dent is the world's first toothbrush which uses only ultrasound waves to clean teeth. This high-tech German technology was introduced to the Indian market a year ago and is now quietly starting to make waves across the country.

A new Ortho version, specially designed for those with braces, has now been added to the traditional ultrasound toothbrush model. The new Ortho version functions in exactly the same way the regular Emmi-dent ultrasound brush operates with the only difference in the design of the brush head, the middle row of the bristles are shorter so that they can touch the wire from the braces to clean them. Other bristles have been rearranged so that they are positioned close to the brackets to optimize the cleaning power of ultrasound even underneath.

The company has recently also launched a newly refurbished website (www.emmi-dent.in), making it easier for customers to purchase. It has also made the product available through some of the major national e-retail websites and select pharmacies in major cities. "We are now seeing a steady increase in the number of users as Indian consumers are becoming increasingly health conscious and realizing the positive impact of good oral health on their overall well-being; not to mention the added perks of a winning smile. Our brush offers a superior alternative for one to take care of their teeth," says Dipak Desai, Emmi India.

What differentiates Emmi-dent is that unlike manual and electric toothbrushes, where abrasive particles in the toothpaste are rubbed against the teeth to remove plaque, the Emmi-dent toothbrush emits ultrasound waves with up to 96 million oscillations per minute cleaning teeth and gums up to 12mm beneath the surface. It combines with a special Nano-bubble toothpaste, which comes with it to create millions of tiny bubbles small enough to get between the teeth and into the gums, where they implode, killing bacteria and dislodging tartar and food debris. The technology also destroys any bacteria left on the brush head bristles and is completely safe to use.  

Independent studies by a reputed German university found that the brushes were effective in reducing plaque and keeping gums healthy. The makers claim that the toothbrush removes stains on teeth within days and brings back the natural whiteness. It also has a prophylactic (preventative) benefit against dental disease as it kills all germs and bacteria. It is especially suitable for people who have sensitive teeth and gums or have dental problems.

Contact: [email protected]       

Website: http://www.emmi-dent.in      

Primary Media Contact: Akshit Desai, [email protected], 91-9167384315