Fashion Design Council of India Appoints Honor 9i as the Official Camera Phone for AIFW SS 2018

NEW DELHI, October 10, 2017 /PRNewswire/ --

Honor Show to be curated by talented designers Hemant & Nandita and Rina Dhaka on 12th October  

Fashion Design Council of India and Honor today announced that the newly launched Honor 9i will be the official smartphone partner for Amazon India Fashion Week Spring Summer, 2018. The announcement was made alongside the launch of Honor 9i in India that would be exclusively available on the leading e-commerce platform, Flipkart starting October 14, 2017.

Redefining what premium smartphones are capable of, the Honor 9i priced at an attractive Rs 17,999/-, delivers incredible features and functionality, including an intuitive and powerful dual cameras (front and back); a crisp and vibrant FullView FHD+ display and a sleek, elegant metal unibody design. The Honor 9i is quintessentially focused on enhancing the power and style quotient of its consumers enabling them to explore and discover various photography aspects. Pioneer in dual camera technology, Honor 9i cameras produce flattering pictures, making every shot a 'cover shot'. Honor has manufactured some of the best camera smartphones available in the Indian market today, and Honor 9i yet again meets the benchmark.

Mr. P Sanjeev, Vice President, Sales, Huawei Consumer Business Group India said, "We are excited that Honor 9i will be the official smartphone partner for AIFW SS. Smartphone in today's ecosystem has become personal and intrinsic to consumers' lives, and we are excited to be associated with AIFW as a platform for young participants to experience the capabilities of the Honor 9i as a device that can deliver beautiful selfies and high-quality images with its dual front and back cameras. The newly launched Honor 9i has a stunning FHD+ resolution bezel-less screen that lets you #exploremore."

Along with Honor 9i as the official smartphone partner, Honor and FDCI will also present the Honor Show. The Honor Show will be curated by talented designers Hemant & Nandita and Rina Dhaka on 12th October.

Mr. Sunil Sethi, President, FDCI, said, "We are pleased to partner with Honor again for AIFW SS and look forward to the Honor Show. We have seen the great images clicked by Honor 9i and are very eager to see the visual story unfold through the Honor 9i this Fashion Week."

Capture the perfect portrait bokeh images with dual front and back cameras   

To enhance selfies, Honor 9i's front-facing camera features a 13MP lens and a 2MP lens. The f/2.0 13MP lens focuses on image rendering, and the 1.75um 2MP color lens focuses on capturing depth of field information. The two lenses work in unison - one for image rendering, the other for bokeh effect - to accentuate every detail. To ensure users capture the selfie they want, the front-facing smart selfie butterfly lighting/smart selfie toning flash (either-or), features a 120-degree lighting angle.

The rear-facing camera combines a 16MP lens and a 2MP lens. The 16MP lens is responsible for image rendering, and the 2MP lens captures depth of field information to create a professional bokeh effect.

Stunning FullView display technology: 5.9-inch screen on a 5.5-inch device  

Honor 9i features a dazzling 5.9-inch display that delivers an unprecedented viewing experience and contributes to the device's elegant and modern design. The breathtaking 5.9-inch Huawei FullView display transitions smoothly into the soft, curved edges to create a single, seamless unibody device. To ensure a sharp and clear image on the Honor 9i's bigger screen, the device features FHD+ resolution with a high Pixel Per Inch (PPI) density.

The Honor 9i sits perfectly in one's hand with its 18:9 aspect ratio and offers a more comfortable split-screen experience for users to effectively multitask, allowing two apps to be run side-by-side for increased productivity. On the back of the Honor 9i, the flashlight, fingerprint sensor, USB socket and dual-lens camera all lie on the central axis of the phone. On the front, the dual-lens camera sits on the right, a reflection of the camera flash and distance sensor on the left. Achieving this level of near-perfect symmetry is an intelligent and purposeful design achievement.

A perfect balance of software and hardware  

Highly optimized combination of Huawei's proprietary Kirin 659 chipset, EMUI 5.1 and 4GB of RAM + 64GB of ROM delivers outstanding power efficiency and is capable of comfortably running multiple tasks efficiently. Honor 9i's 3340 mAh battery can easily last up to two days of ordinary use, with talk time up to 20 hours or video play up to 9 hours, which varies according to local networks and user habits. 

Honor 9i also comes with advanced audio capabilities featuring the proprietary Huawei Histen audio system from its 2012 lab, which uses six algorithms to ensure music and movies sound extraordinary. The device also supports Bluetooth aptX for better audio quality and better synchronization between audio and video making gaming and movie watching experiences more immersive.

About Honor:  

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, 'For the Brave', the brand was created to meet the needs of digital natives through Internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.

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