NEW DELHI, August 27, 2015 /PRNewswire/ --
Radio industry is not only about music, but an extension into other areas of entertainment and Fever has been a frontrunner in this direction with lots of big breakthroughs. From reality campaigns such as Mission Kashmir, Mission Uttarakhand, etc. to Radio Plays such as Gandhi, Ramayana, etc. to launching new genres on radio - like crime with 'Case 104', horror with 'Kya Voh Sach Tha' and sitcom with 'Friends In a Metro'.
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These innovations have helped Fever to create a differentiated positioning and sustain its dominance in the radio industry.
India is a country where religion, films and politics rule. Devotional content has huge traction and acceptance in India. Most people begin their day with devotional content and many continue to listen to such content through the day. Sai Baba has a great following across India. To cater to the Sai bhakts and continue its pursuit of innovation, Fever 104 FM is launching 'Sainath' - Sab ka Ka Malik Ek, a contemporary devotional show, which will help the listeners discover the life of Sai Baba, reveal his life's magical moments and cover how he helped people from their illnesses and taught them to live a better life.
Mr. Harshad Jain, CEO - Radio and Entertainment, HT Media Ltd. said, "Sainath - Sab ka Malik Ek is another initiative of Fever to offer innovative content to its listeners. Jackie Shroff is best suited to play Sainath as he is a big follower of Sainath, and being a superstar, has a mass appeal. We, at Fever, believe that with Sainath, we'll drive appointment listening and present Sainath's real life and learnings to millions of Sai bhakts."
While talking about this new role, Jackie Shroff said, "I am extremely delighted to have the honor of playing the role of Sainath. Sai Baba has touched the lives of millions, and millions have imbibed his teachings. So this time with Fever, using radio as a platform, we hope to reach those millions and hope to bring them closer to Sai Baba and do due justice to their devotion."
The show will be aired at 7 AM & 1 PM across all Fever stations (Delhi, Mumbai & Bangalore) & at 6.30 AM & 1 PM (in Kolkata). There are 40 episodes in total, commencing from 27th August.
About Fever 104 FM:
Fever 104 FM (operated by HT Media Ltd.) is available in Delhi (since October '06), Mumbai (since January '07), Bangalore (since March '07) and Kolkata (January '08) with a vibrant, youthful, creative and interactive programming, that just lets the music play. Fever 104 FM is one of the leading FM stations in the country and attracts more than 17 million listeners across the four Indian metros - Delhi, Mumbai, Bengaluru and Kolkata. It is a young and aspirational radio station with a vibrant, youthful, creative and interactive programming, that just lets the music play!
Fever is also the most preferred radio channel amongst 20-34 years SEC AB target audience - Fever's core target group.
Media Contact:
Brinda Kumar
[email protected]
+91-9971944069
HT Media Ltd.
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