MUMBAI, February 24, 2016 /PRNewswire/ --
The Federation of Indian Chambers of Commerce and Industry (FICCI) in partnership with the government of Uttar Pradesh organized the second edition of 'Uttar Pradesh Travel Mart' from February 22-24, 2016 at Yamuna Front Mughal Garden - Taj, Agra to promote tourism in a substantial way for the state of Uttar Pradesh. The three day event was inaugurated by Shri Navneet Sehgal, Principal Secretary & Director General, Uttar Pradesh Tourism, along with Shri Surendra Jaiswal, President, UPHRA & Chairman Deep Group of Companies, Mr. Rajiv Sharma, Secretary, Tourism Guild of Agra and Mr. Rahul Chakravarty, Director & Team Leader Tourism Dept. FICCI, New Delhi. The Federation of Indian Chambers of Commerce and Industry also launched a knowledge report in association with MRSS INDIA Ltd., a strategic market research firm, during the event.
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This research helped establish the fact that, majority of the foreign tourists are aware of only a few well known destinations but are unaware of the new ones, or are bit hesitant to explore new and emerging tourist circuits in the state.
"As knowledge partner MRSS has not only provided the data for the report but also has kept to the promise of 'actionable insights' by delivering a 12 point roadmap for UP tourism to be positively impacted", stated Raj Sharma, Chairman MRSSIndia.com.
Sarang Panchal, Managing Director,MRSS India.com added, "MRSS continues to be a leading knowledge partner for various such properties and this is a starting point for such initiatives in the Tourism Industry".
About MRSS INDIA Ltd.
MRSS India relies exhaustively on usage of technology for data acquisition offering reliability, validity and faster turnaround times to its clients. The company has wide range of offerings such as eye tracking, mobile analytics, video analysis, facial recognition, digital tracking, online communities, neuroscience, emotional analysis, automated audience measurement, sensory sciences, etc. It is India's first and only listed market research company, and also a member of MRSI and DIN (Digital Insight Network - Global). MRSS India is a subsidiary of Majestic Market Research Support Services Limited , one of Asia's largest full service market research firm. MMRSS is a member of ESOMAR, QRCA, MRA, etc. with presence in 18 countries across Middle East and Asia Pacific region.
Media Contact:
Deepika Jagasia
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Corporate Communication Manager
Majestic MRSS
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