FMC launches Ambriva® herbicide, providing wheat farmers in India with a new tool to tackle Phalaris minor

CHANDIGARH, India, Oct. 8, 2024 /PRNewswire/ -- FMC, a leading global agricultural sciences company, announced the launch of Ambriva^® herbicide for use in wheat during the upcoming growing season at a customer event in Chandigarh, India.

Ambriva^® herbicide features Isoflex^® active, a group 13 herbicide, which is a novel mode of action in cereal crops and provides Indian farmers with a new tool for resistance management. Studies have shown that Ambriva^® herbicide, formulated with both Isoflex^® active and Metribuzin, demonstrates early post-emergence knock-down activity and residual control against Phalaris minor, also known as 'Gulli danda' or 'Mandoosi', protecting wheat during the critical crop-weed competition period.

 "Wheat farmers in Punjab, Haryana and parts of Uttar Pradesh and Rajasthan face significant challenges from Phalaris minor," said Ravi Annavarapu, FMC India, and South-West Asia President. "Over the past few decades, this destructive weed has developed resistance to multiple herbicide chemistries, which has impacted crop yields, leaving farmers with limited options. FMC's introduction of Ambriva^® herbicide brings Indian farmers an innovative solution to address resistance challenges."

Ambriva^® herbicide has been rigorously tested on wheat over multiple seasons in India and has demonstrated significant and consistent performance against Phalaris minor and key grass weeds.

"We believe this new herbicide will provide farmers with a much-needed powerful solution, offering long-lasting weed control and enhanced productivity," said Annavarapu.

FMC is committed to serving farmers by providing them with new solutions that help them protect their crops and optimize yields. The introduction of Ambriva^® herbicide demonstrates FMC's strong research and development capabilities to address grower challenges through cutting-edge sustainable technologies that enhance crop resilience and productivity.

About FMC

FMC Corporation is a global agricultural sciences company dedicated to helping growers produce food, feed, fiber, and fuel for an expanding world population while adapting to a changing environment. FMC's innovative crop protection solutions – including biologicals, crop nutrition, digital and precision agriculture – enable growers, crop advisers and turf and pest management professionals to address their toughest challenges economically while protecting the environment. With approximately 5,800 employees at more than one hundred sites worldwide, FMC is committed to discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet.

Visit fmc.com and ag.fmc.com/in/en to learn more and follow FMC India on Facebook^® and YouTube.

Ambriva and Isoflex are trademarks of FMC Corporation and/or an affiliate. Always read and follow all label directions, restrictions, and precautions for use.

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