foreseegame.com: India's No.1 Digital Consumer Engagement Portal

KOLKATA, January 16, 2015 /PRNewswire/ --

Here is a piece of an exciting news to the world of brands and consumers. foreseegame.com has come up on top as India's No. 1 digital consumer engagement portal within one and half year of its launch. The success of foreseegame.com, a unique and innovative consumer engagement portal, has opened up a brand new vista of brand promotion through highly concentrated consumer engagement through a set of exciting and fun-filled online games. With just over a year of its launch, the portal has already become a big name among the netizens boosting over eight Lacs of registered users. A huge feat indeed.

What is foreseegame.com?

It is a web and mobile-enabled platform where users can get themselves registered and play online games completely free of cost. The games vary widely in nature and playing those games requires knowledge, awareness and presence of mind. These are in fact, a mixed bag of fun, entertainment, knowledge and prediction-based games. The consumers can play as many games as they wish depending on their choice and preference. Each game is sponsored by the brand and the winners are gratified handsomely in the form of either cash or gift hampers, gift vouchers/discount coupons. The reward in the form of cash gets credited directly to the bank account of the consumers, while the vouchers and coupons may be redeemed from specified retail stores or through online. Gift hampers are delivered right at the doorsteps of the winners.

foreseegame.com and its Windows of Digital Consumer Engagement

foreseegame.com acts as a bridge between brands and their targeted consumers. This unique new age digital platform provides a two-way engagement and a win-win partnership through direct interaction between brands and consumers. foreseegame.com's focused consumer engagement plan provides the brands with undiluted consumer attention towards its products and offerings by building an emotional connect between them and the consumers. Any brand, in order to succeed, needs to retain its customer base by maintaining its brand value and constant consumer engagement. Brands stand to build up a long-lasting partnership with their consumers through foreseegame.com as the consumers get into committed relationship with the brand.

foreseegame.com offers consumer engagements based on following windows:

• Event-based Prediction : Prediction-based questions based on events like sports, reality shows, awards, market & commodities, politics, weather etc.
• Opinion Square : Specific campaigns/games which induce and excite consumers to help express their opinions on a wide range of topics including retail, gadgets, automobiles and even crucial social, political and economic issues. Opinion or feedback related questions can be done on the basis of a products' USP as well. This is a brilliant medium for brands to gauge the consumers' opinion regarding their products.
• Treasure Hunt: Campaigns on this platform require consumers to visit the website of the participating brand to find out the correct answer to the campaign questions. This is an exciting way to build up consumers' attention towards a product and ensure bigger footfall to the brands' websites. The greater number of visits help the brands to improve the ranking of their portals in a big way.
• CSR Games: Games on CSR activities ensure greater public participation through games and campaigns. Social cause can be anything ranging from feeding a child, planting a tree, free primary education to free eye checkup for needy people. On behalf of the game winners, sponsor brands contribute towards these social initiatives through NGOs as a part of their corporate social responsibility and winners receive a 'Certificate of Gratitude' from forseegame.com mentioning the game sponsor, NGO and detail about his contribution towards the social cause. CSR games have always been one of the biggest hits of foreseegame.com as it allows the brand to popularise their CSR activities and consumers receive emotional satisfaction for being able participate in a social cause.
• Television Commercials: The attention span of consumers is short and when the commercials run on TV, most of the consumers either flip the channel or tend to do other work. Naturally, the television commercials loose their purpose. foreseegame.com runs games based on television commercials prepared by brands. Since the questions associated with the commercials are normally treasure hunt types, the consumers watch those very intently. Thus, the commercials receive undiluted attention and leaves a greater impression on the consumers' mind.
• Audio-Video: This is a place for bigger advertisement videos with duration of more than one minute. Running such advertisement videos on television incurs the brands a whole lot of money and there is no guarantee of receiving consumers' full attention. These advertisements can be run on foreseegame at the same cost while the return is full attention on behalf of the consumers.

Brands Creating Consumer Engagement through foreseegame

Quite a number of established brands have got themselves associated with foreseegame.com. These includes Pantaloons, Dominos Pizza, Himalaya Optical, Spencer's, The Bombay Store, Linc Pen, Himani Navratna, Turtle, Jawed Habib Hair Xpresso, Haldiram Bhujiawala, Emami, Rupa, Monginis, VLCC, Himalaya, Café Coffee Day, Myntra, Inox, Killer, LG Shoppe, Baazar Kolkata, Green Trends, Crossword, Lenskart, Richmond, Powerhouse Gym, Puma and many more.

Promotional and Event Integration Activities

foreseegame.com has carried out promotions across digital and other media to increase its the reach and awareness. We have participated in various prestigious inter-collegiate fests across India to increase bond with the young generation like Techfest 2014 - IIT Mumbai, IIT BHU, Unmaad 2014 - IIM Bangalore, Hindu College Delhi, Ignus 2014 - IIT Jodhpur, Engifest - Delhi Technology University, Bitotsav 2014 - BIT Mesra, Exodia 2014 - IIT Mandi. Last year too we had similar integration with prominent college fests like Umang 2013 - N M College, Mumbai, Kaleidoscope 2013 - Sophia College, Mumbai, Rendezvous 2013 - IIT Delhi's College Fest, Manzar 2013 - Jamia Hamdard, New Delhi, BITS Open Sports Meet (BOSM) 2013 - BITS Pilani (Rajasthan) where foreseegame.com was the silver sponsor.

Event Integration

foreseegame is going to have an association with Indian Idol Academy where they are going to be the registration partner for their upcoming season. Earlier in the years 2014 and 2013, foreseegame.com had pioneered a unique integration programme titled Amar Pujo, a first of its kind people's choice awards to vote for their favourite Durga Puja across Kolkata. Apart from these, foreseegame had a pan India partnership with Inox multiplexes to showcase their video commercials across all their 288 screens during the movie intervals for 1 month. Foreseegame.com was the official online partner of DNA Eco-Ganesha and got wide editorial coverage in DNA newspaper promoting integration to connect with the audiences during the Ganesh Utsav, 2013.

The Number Game

foreseegame.com is the only media where the consumers are identified by unique identity of mobile number with age, gender and location, thus providing a target engagement for the brands. The latest Google Analytics ratings achieved by foreseegame.com establishes the point. Between December 14, 2014 and January 13, 2015, foreseegame.com has received more than 3.6 Lac visitors of which 61.2% are returning visitors. The unique visitor count during the same period has been more than 1.5 Lac. The total pageviews have crossed 1 Cr. mark with the average session duration on the site has been more than 25 minutes.

foreseegame.com has become the No. 1 consumer engagement portal in India. In fact, it is arguably the only true consumer engagement site. We have done a comparison of foreseegame.com with other leading websites. These includes facebook.com (social media), indiatimes.com and ndtv.com (news), miniclip.com & zapak.com (gaming) and flipkart.com (e-commerce). These are established websites and most of them have direct interaction with its visitors, though none of them is a consumer engagement portal per se. The comparison shows that the bounce rate of foreseegame.com is just 16.00% and time spent on site by users is 25:06 minutes. The pageview per user is 17.20%. These figures speak a lot about a portal that is just one and half years old. It also indicates the huge opportunity the brands stand to gain with foreseegame.com when it comes to reaching out to the consumer base.

Below is the comparison table of foreseegame.com vis-à-vis other leading websites of various genre:

                                                                                   Time on
                                                                                     Site
    Site            Global Rank Rank in Country(IN) Pageviews/User  Bounce Rate   (minutes)
    facebook.com         2           3                   12.18          31.60%      20:25
    foreseegame.com 12,631         888                   17.20          16.00%      25:06
    indiatimes.com     100          10                    5.37          37.90%       5:53
    ndtv.com           235          23                    3.09          43.30%       4:53
    flipkart.com        83           6                    9.43          18.10%       8:41
    zapak.com       40,833       5,756                    2.14          61.20%       3:22
    miniclip.com     1,131         760                    3.10          38.80%       5:31

Source: alexa.com as on 14th January, 2015

About forseegame.com:

www.foreseegame.com offers one of a kind win-win partnership between the brands and consumers through entertainment, games, brand promotion and consumer satisfaction on a fun platform. On one hand it brings entertainment for the users and on the other, provides concentrated consumer engagement for brands.

Media Contact: Atish Roy, [email protected], +91-9830071449, Microsec Technologies Limited (Foreseegame)