Foreseegame.com Releases 'Opinion Square' Report on 'Shopping Mood of India'

KOLKATA, June 20, 2013 /PRNewswire/ --

Foreseegame.com, in association with Microsec Research announces the release of its survey report on the topic "Shopping mood of India" based on the result of its "Opinion Square" games.

Foreseegame.com is a unique portal of consumer engagement based on a fun gaming platform where users can play games and win exciting rewards. The portal recently introduced a new category of interesting and thought-provoking games called "Opinion Square" to understand the mindset of Indian consumers and their preferences in relation to the contemporary retail scenario. Foreseegame had received overwhelming response to this new set of opinion based games and prepared a survey report in association with Microsec Research based on the results. Microsec Research is the research wing of Microsec Capital having experienced analysts across the sectors.

The report throws light on Indian consumers and their pattern of shopping. The report has used the online feedback from the users of www.foreseegame.com, thereby covers that segment of users who has access to internet. The users have been registered only on the basis of a unique mobile number and the participation is being monitored by Google.

The report brings out a number of interesting facts about the present retail scenario. The traditional corner shop is moving further to a corner and the majority prefers modern retail shop followed by online shopping, which is gaining sharp ground due to ease of shopping. Though online shopping is taking ground, lack of touch and feel factor is keeping some customers away from online shopping.

Freedom of choice and atmosphere are the major attractions for modern retail shops. A segment of people still likes traditional corner shops owing to personal attention, low price and the scope of bargaining. Low choice of selection and absence of benchmarking in quality are taking away customers from the traditional corner shops, while long queue in modern retail store is annoying for many customers.

On spending side, India still prefers a conservative approach. Majority of people still wants to spend either in cash or using their debit card followed by credit card. One interesting observation is that a large segment of consumers still favours higher FDI in retail industry.

Check the report at http://foreseegame.com/OpinionSquare/Shopping_Mood_of_India.pdf  to get the pulse of Indian consumers and the changing retail market in India. It can be a dependable reference point for brands and companies who are keen to conduct consumer surveys on their product/industry.

About Foreseegame.com

Foreseegame.com has been conceptualized as a unique portal of consumer engagement based on a fun gaming platform where users can play games and win exciting rewards. Foreseegame.com is an initiative of Microsec Technologies Ltd which is the technology wing of Microsec group.

Primary Media Contact: Atish Roy, [email protected], 91-9830071449, 91-33-71051048