Fractal Analytics Named "Cool Vendor in Analytics" by Gartner

MUMBAI, May 15, 2013 /PRNewswire/ --

The Report Recognizes Innovative, Impactful and Intriguing Vendors

Fractal Analytics, the most global analytics provider, announced that it has been selected as one of the top five in the "Cool Vendors in Analytics 2013"[1] report recently published by Gartner. 'Cool Vendor' is an annual report that identifies the new cool vendors in key technology areas according to Gartner. The report mentions, "By delivering various combinations of domain expertise and higher levels of automation, this year's vendors improve the analytic accuracy, adoption and productivity of organizations."

"We are happy to be recognized as a 'Cool Vendor' of analytics by Gartner. This reinforces the excitement our Fortune 500 clients have shown in partnering with us to solve their Big Data and advanced analytics challenges," said Srikanth Velamakanni, Co-founder & CEO of Fractal Analytics. "Companies must supplement their traditional ways of understanding consumer behavior with new ways relevant for the age of Big Data, such as Customer Genomics™ for machine learning based personalized marketing."

Fractal Analytics' Customer Genomics™ solution helps marketers learn complex customer behavior at an individual level. The proprietary pattern recognition and machine learning algorithms underlying Customer Genomics learn from every transaction and customer interaction including from social media helping marketers build a dynamic 360 degree view of the customer across attitudinal and behavioral dimensions. Customer Genomics has enabled a major US retailer in doubling coupon redemption and driving significant incremental store traffic.

About Fractal Analytics

Fractal Analytics believe analytics is critical to develop a deep understanding of consumers and earn customer loyalty, and make better data-informed decisions. Leading global companies partner with Fractal Analytics to build breakthrough analytics solutions, set up analytical centers of excellence, and institutionalize data-driven decisioning.

We help businesses: (a) Understand, predict and shape consumer behavior through advanced analytics; (b) Improve effectiveness of marketing, pricing and supply chain management; and (c) Harmonize data, tell visual stories and forecast business performance.

We are the most global analytics provider in the world serving Fortune 500 companies in CPG, financial services, insurance, retail, technology and life sciences in over 150 countries. We have offices in San Mateo, New Jersey, London, Singapore, Mumbai, Gurgaon and Dubai.

Awards

2013 Fractal Analytics features in "Worldwide Big Data Revenue by Vendor 2012" report by Wikibon

2013 OVUM's "On the Radar" report features Fractal Analytics

2012 INC 500 - #114 fastest growing company in Business Products and Services

2012 ValueNotes Research ranks Fractal Analytics #2 in analytics service providers

For more information, visit us at www.fractalanalytics.com or follow Fractal Analytics at:

Twitter: @fractalites

Facebook: Fractal-Analytics

LinkedIn: Fractal-Analytics

YouTube: Fractalanalytics

Blog: http://fractalanalyticsblog.com/

Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1] Gartner "Cool Vendor in Analytics 2013" by Gareth Herschel, Khushbu Pratap et al., May 2nd 2013

Primary Media Contact: Ranjana Mukherjee, [email protected], 91-7738369622

Secondary Media Contact: Abhishek Vora, [email protected], 91-9004669760