From Asia to the World: Coda Expands Global Commerce With Forter

The expanded partnership strengthens Coda's fraud protection as it scales across new markets and payment methods.

SINGAPORE, Sept. 15, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization and distribution, is expanding its partnership with Forter, the Trust Intelligence Platform for the future of commerce, to new markets. The expansion follows Coda's initial success with Forter's 3D Secure (3DS) optimization, which delivered a 20% revenue uplift over the course of 18 months in key markets, such as the USA, recovering revenue that could otherwise have been lost to checkout friction.

As artificial intelligence, new payment methods and cross-border transactions reshape digital commerce, trust is becoming increasingly important infrastructure for international growth. Coda uses Forter's Fraud Management and Payment Optimization solutions powered by its leading commerce network and patented identity-linking capabilities to identify trustworthy customers, maximize authorization rates, reduce payment costs, and eliminate friction across every checkout interaction. By sharing enriched identity and risk signals directly with banks and card networks, applying AI-driven 3DS authentication only when and where it improves outcomes, and routing every transaction to the best-fit processor in real time, Forter gives merchants the precision to approve more real customers while delivering a seamless checkout experience for trusted customers every time.

Online games, apps and digital content present distinct fraud and abuse challenges. Products such as in-game currency, vouchers and digital content can be delivered, transferred or resold almost instantly. Many consumers also complete purchases as guests, providing fewer traditional identity signals and making it more difficult to distinguish legitimate customers from fraudulent actors. Forter's trust intelligence built on the largest commerce identity network recognizing 95%+ of online buyers allows the company to move away from broad, rules-based controls that can create unnecessary friction and instead apply more precise, identity-based decisions.

"Forter has brought more peace of mind to the team. Its ability to detect sophisticated fraud patterns and make trusted decisions at scale gives our team the confidence and capacity to stay ahead of emerging threats and focus on broader network-level risk," said Jonathan Acher, Lead Product Manager, Fraud at Coda.

"Asia has become one of the world's most dynamic centres for digital commerce innovation. As companies founded in this region expand globally, success depends on their ability to build trust across every customer interaction, market and payment method," said Akash Ranka, Vice President of Commercial at Forter.

"Coda operates in one of the hardest segments to protect — high-volume, low-ticket digital goods transactions where friction kills conversion but fraud kills margin. Forter helps distinguish between the two in real time, so genuine gamers can continue to play and transact while bad actors are blocked."

Forter's identity-powered pre-authorisation decisioning gives Coda greater control over how each transaction is managed, allowing them to craft a superior, profitable customer journey with confidence.

About Coda

Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform. Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.

About Forter

Forter delivers AI decisions built for the commerce moments that matter. Powered by a network of 2 billion shoppers, our AI makes instant trust decisions from sign-up to checkout to returns — so every good customer always gets the experience they deserve. Nordstrom, Instacart, Priceline, and nearly 1 million businesses trust Forter to keep the right customers coming back. Zero friction for the customers who matter. No revenue left behind. Learn more at Forter.com.